How to send Active Messages in Google Business Messages (GBM)

Index:

1. How to access the Scheduler
2. How to set up a campaign
3. How to track sent campaigns
4. How to customize your messages

Through Blip, it is possible to send active messages to your customers on the Google Business Messages channel, allowing you to re-engage your contacts by sending important information and relevant content to the public.

Per Google Business Messages policy, you can message a user for up to 30 days after their last message. After that period, businesses will no longer be able to contact your contacts.

Accessing the Scheduler

To send an active message on the Google Business Messages channel, you must use the Scheduler tool, available on the Portal. Access the tool by clicking °°° → Growth → Scheduler

Then choose the option “Schedule message”

Setting up a campaign

Start by creating a name for your campaign. This step is important to identify future submissions:

The configuration of the active messages campaign will follow 3 steps: definition of the content to be sent, definition of the audience that will be impacted and, finally, definition of the date and time of sending the messages to the contacts.

Definition of message content

In the first campaign configuration step, you must choose the type of content that will be sent and configure the message. In addition to a text message, you can enrich communication with your customers by adding emojis, an image or an image carousel, in addition to facilitating the response using quick reply components:

Below is an example of a configured message:

Click continue to proceed with campaign setup.

Audience definition

In the second step, you must choose who will receive your message. To do this, select one of the distribution lists available in your chatbot and click continue:

Note that the tool will show an estimate of the number of users that will be impacted by the campaign. To learn more about creating and managing distribution lists click here.

Campaign submission

In the last campaign setup step, you must first categorize your campaign into one of the available message types:

Then you can choose to send the messages now, or schedule the sending for the best date and time to re-engage your customers.

Finally, just click the submit button to continue interacting with your customers.

Keeping track of sent campaigns

After submitting your campaign, it will appear in the campaign listing on the Scheduler homepage. Here you can track the date and time of sending or scheduling your campaigns, and how many contacts the messages were sent to

Please note: received and read message data is not updated for the Google Business Messages channel.

Personalizing your messages

To get even closer to your customers, and increase their chances of engagement with your campaigns, you can customize your messages, using your contact information saved in Blip.

For that you must configure the messages using the variables of the contacts as follows: ${contact.variable} (for the standard variables name, email, phone, city, and document), or ${contact.extras.variable} (for the extra variables):

The message in the channel will appear as follows:

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃