Brand Health Blip Help October 06, 2023 15:40 Updated Index: Introduction Access How to Acquire Brand Health? How It Works Brand Health Attractiveness Introduction Simplify, analyze, and visualize insights quickly and directly. The Brand Health feature acts as a guide to map the current state of a brand. STILINGUE enables this monitoring and helps understand whether consumers' perceptions of your brand are truly aligned with your goals. Understanding your brand's health in an environment where there are multiple sources of information can be a challenging and labor-intensive task. To make it easier for you to gain insights quickly and simplify the user journey, STILINGUE has created Brand Health: a new menu within the War-room to centralize the necessary information for gathering insights through a Fast Intelligence solution. Access Once the brand group is enabled for the account/research, the Brand Health menu will be available to all users who have access to this panel, and the analysis of only one brand per account/research will be allowed. The menu is available through Listening on the platform's home screen: Upon access, you can monitor your brand's performance in the open field. Note: To enable Brand Health analysis, it is necessary to register a group in your account/research panel with terms related to the brand you want to monitor. This group is registered via a service and is not visible in the setup, so it cannot be changed or deleted. However, within the STILINGUE War-room, this group will be visible, and you can apply filters and classifications to the collected posts. How to Acquire Brand Health? Brand Health is a free feature. If you are interested in acquiring it, please contact the Customer Support team via chat. How It Works Simplifying Brand Health analysis so that any stakeholder can understand the data, you can evaluate the brand health indicator in posts over time, monitor mentions, and identify influencers, promoters, and detractors. Important! For Brand Health to work, the customer must have the "Sentiment analysis in proprietary posts" option enabled in the Research Settings. Without this, the feature will not be activated, since it analyzes the sentiment of posts involving the brand. The Brand Health center has only the Time Interval filter, where you specify the start and end of the interval or select a predefined date: With the filter, you can view the following information: Brand Health 1. Brand health indicator In this chart, the brand's health indicator is displayed, represented by a black vertical line positioned at a specific point on the ruler, which is divided into zones: critical zone, improvement zone, quality zone, and excellence zone. The calculation is done by subtracting the percentage of negative posts (-) from the positive posts (+), disregarding neutral posts. It is possible to export the data in PNG format. 1.2. Evolution of the brand health indicator in the selected period This chart allows you to analyze how the brand health index has been over time. Data can be viewed by hour, day, week, or month. 1.3. Volume of posts In this chart, you can analyze the volume of interactions with your brand in Listening. Data can be viewed by hour, day, week, or month. You can also view the total number of posts in the period, the variation compared to the previous period, and the total number of posts in the previous period. 1.4. Insights Insights related to the chart data that provide observations about the results. In this area, you can vote on whether the insight was helpful or not and hide it if necessary. You can also track the sentiments of mentions of your brand. 2. Top Publishers 2.1. Top influencers with positive posts Influencers with the highest attraction to content, affinity with the brand, and reach, whose sentiment index is higher than 50 points (calculation based on all posts by the influencer in the period, excluding sentiments in post comments). Next to each username, there is an icon representing the influencer's social network. 2.2. Sentiment Index Index calculated by subtracting positive and negative posts, excluding neutral posts. 2.3. AAA Ranking The AAA Ranking is calculated based on three criteria: Attraction, Affinity, and Reach. Understand how we calculate each of these points: Attractiveness We evaluate each user's activity through their followers' engagement with the posts they make. From 10 actions (likes and/or shares) on a post, it is considered viral and enters the calculation to earn points in Attraction. Affinity Among the posts detected as viral, we observe the diversity of terms configured in your research. The greater the incidence of terms among viral posts and the research, the greater a user's affinity with the selected research. Reach To determine reach, we take a weighted average of the potential impact of these viral posts for each user, based on the number of followers of the users. Overall Score To calculate the overall score of the influencer, a geometric mean is taken between the values of Attraction, Affinity, and Reach. Therefore, assuming an influencer has the following metrics: Attraction = 10, Affinity = 20, Reach = 30, their score would be calculated as follows: cubic root of (10 x 20 x 30) = 18.17 points. 2.4. Attraction Result of monitoring each user's attraction and the success of their posts using a minimum of ten shares/likes as a base. 2.5. Affinity Among the detected viral posts, we inform which posts have greater affinity with the research universe. The more distinct terms we find in each user's "viral basket," the greater the user's affinity with the brand. 2.6. Reach The potential reach that the user can give to their viral. Here, we consider the number of followers of the user on the account. 2.7. Top influencers with negative posts Influencers with the highest attraction to content, affinity with the brand, and reach, whose sentiment index is less than -50 points (calculation based on all posts by the influencer in the period, excluding sentiments in post comments). 2.8. Sentiment Index Index calculated by subtracting positive and negative posts, excluding neutral posts. 2.9. AAA Ranking The AAA Ranking is calculated based on three criteria: Attraction, Affinity, and Reach. Understand how we calculate each of these points: Attraction We evaluate each user's activity through their followers' engagement with the posts they make. From 10 actions (likes and/or shares) on a post, it is considered viral and enters the calculation to earn points in Attraction. Affinity Among the posts detected as viral, we observe the diversity of terms configured in your research. The greater the incidence of terms among viral posts and the research, the greater a user's affinity with the selected research. Reach To determine reach, we take a weighted average of the potential impact of these viral posts for each user, based on the number of followers of the users. Overall Score To calculate the overall score of the influencer, a geometric mean is taken between the values of Attraction, Affinity, and Reach. Therefore, assuming an influencer has the following metrics: Attraction = 10, Affinity = 20, Reach = 30, their score would be calculated as follows: cubic root of (10 x 20 x 30) = 18.17 points. 2.10. Attraction Result of monitoring each user's attraction and the success of their posts, using a minimum of ten shares/likes as a base. 2.11. Affinity Among the detected viral posts, we inform which posts have greater affinity with the research universe. The more distinct terms we find in each user's "viral basket," the greater the user's affinity with the brand. 2.12. Reach The potential reach that the user can give to their viral. Here, we consider the number of followers of the user on the account. Data can be exported in chart format in the following formats: PNG, JPG, PDF, SVG, CSV, and XLS. 3. Publications 3.1. Top Terms Most mentioned terms in posts in the specified time period. In this card, you can zoom in and view the information in more detail. 3.2. Top Hashtags Most mentioned hashtags in posts in the specified time period. In this card, you can zoom in and view the information in more detail. 3.3. Popular Conversations Hottest posts in the selected period. For more information, visit the discussion on the subject in our community or the videos on our channel. 😃 Related articles Active Messages - Error Codes How to check contact quality on WhatsApp WhatsApp Flows on Blip - Getting Started
