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How to Use the Performance Menu in Blip Marketing

  • Updated

Index 

  1. Step-by-step for access and navigation 
  2. Functionality Details
  3. Tips and best practices

 

The Performance Menu is the strategic environment of Blip Marketing focused on the analysis and optimization of results. It was designed to consolidate data from different channels and sources into a unified view, allowing managers and analysts to transform raw metrics into business decisions with greater agility. 

With this centralized view, your operation gains clarity on what truly generates impact, allowing you to identify opportunities with greater precision, continuously optimize your strategies, and enhance the results of each conversational marketing initiative. 

Attention: This functionality is available only for new plans.

 

Step-by-step for access and navigation 

How to access the Performance menu 

To view performance data, follow the steps below:

  1. Access one of your flows or routers on the Blip platform.

  2. In the top menu that will be displayed, select the Growth option to enter Blip Marketing.

  3. Within the Blip Marketing environment, use the side menu to locate and click on the Performance option.

 

Functionality Details 

1. Conversational Ads 

This section allows you to track the performance of your ads integrated with Meta, Google, and TikTok channels. The solution centralizes the indicators of each platform into a single dashboard, facilitating the monitoring of end-to-end results. 

For the Meta channel, in addition to the consolidated performance view, you also have a detailed listing of all created ads. This expands visibility and control over each active initiative, allowing for closer management of the creatives.

 

Tips and Best Practices

  • Unified View: Use the dashboard to compare performance across different networks (Meta vs. Google vs. TikTok) without needing to switch between external ad managers.

  • Creative Management on Meta: Take advantage of the detailed listing to identify which specific ads have better traction before scaling investment.

  • Scannability: When configuring your ads, ensure the names are clear, as they will be reflected directly in the Performance menu.

 

Need more help? Explore our content at Blip Academy or Blip Community, watch tutorials on our YouTube channel, or clear your doubts in our service channel 😃

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