How to Analyze the New General Indicators Screen in Blip

1. Introduction

2. How to Access the General Indicators Screen

3. General Analysis Filters

4. Interface Analysis Sections

5. Step-by-Step Guide to Monitoring Indicators

6. Frequently Asked Questions (FAQ)

7. Metrics Glossary

Introduction

The new General Indicators screen, available in the Analytics tab in Blip, brings together the main conversation volume and engagement indicators between your bots and contacts, considering all source channels.

Before you begin

• Data usage: The information on the General Indicators screen should not be used for billing or as consumption data. It is intended for performance analysis. Your consumption data for billing purposes is available in the Consumption Dashboard, along with your Contract Dashboard, where your contract rules are applied.

• Data history: Up to 90 days of history is available for analysis on the screen.

• Real-time data: All data is updated in real time.

How to Access the General Indicators Screen

The new Blip analytics module can be accessed through the Analytics menu in the Blip Portal sidebar. Within it, select General indicators.

General Analysis Filters

At the top of the screen, select the analysis period

Click Filter to refine the analysis by:

• Channels

• Flow/Router

The applied filters apply to all sections on the screen:

Interface Analysis Sections

The screen is organized into two groups of indicators (Contacts and Messages) and a channel details table.

1. Contacts

Track the volume and engagement of your contacts, considering all source channels. Three consolidated indicators:

• Active contacts

• Engaged contacts

• Engagement rate

Each card shows the percentage change compared to the previous period of the same length (for example, with the 30-day filter, the comparison is made with the previous 30 days).

2. Contact Engagement

A stacked bar chart that shows, for each period, the proportion of Engaged and Unengaged contacts in relation to the total number of active contacts.

Using the chart dropdown menu, you can switch the view to Day, Week, or Month to identify the periods when engagement was higher or lower.

3. Messages

Track the volume of messages exchanged between the bot and contact, adding all sources together (including conversations between contacts and agents in Blip Desk). Four consolidated indicators:

• Messages exchanged

• Bot messages

• Contact messages

• Average per contact

As with Contacts, each card shows the change compared to the previous period.

4. Time Evolution

A line chart that shows how message volume changed over time: Messages exchanged, Bot messages, Contact messages, and Average per contact.

Use the granularity selector to switch between Day, Week, and Month and identify peaks, drops, and seasonality.

5. Channel Details

A table with data separated by bot and by the channels used by each one.

• Bot: bot name. Click the arrow next to the name to expand it and view its channels (for example, WhatsApp, RCS).

• Contacts: total number of active contacts during the period.

• Engaged: total number of engaged contacts during the period.

• Total messages: total number of messages exchanged during the period.

At the bottom, you can set the number of items per page and navigate between pages.

Step-by-Step Guide to Monitoring Indicators

1. Access Analytics from the Blip sidebar menu.

2. Select General indicators.

3. Choose the analysis period (up to 90 days of history) and, if necessary, filter by Channels or Flow/Router under Filter.

4. Review the Contacts cards to understand the size of your active base and how much of it engaged.

5. Use the Contact Engagement chart to see on which days, weeks, or months engagement changed.

6. Review the Messages cards and Time Evolution to understand conversation volume and whether the changes are isolated or recurring.

7. Under Channel Details, expand each bot to compare performance across channels.

Frequently Asked Questions (FAQ)

1. Does this screen show data for my active messages?

No. The General Indicators screen shows the total number of conversations between the bot and contact, adding all sources together. Active messages are part of this total, but to analyze sends, deliveries, reads, and delivery failures, use the Active Notifications Analytics Dashboard. 

2. Which period is used to compare the change in the cards?

The comparison uses the period selected in the filter as a reference. It is always made against the previous period of the same length:

• 30-day filter: compared with the previous 30 days.

• 15-day filter: compared with the previous 15 days.

4. Will everyone under my contract be able to access this data?

No. Permissions differ for contract administrators/editors and users with editing access only to routers:

5. Can I use the numbers on this screen to check my invoice?

No. The indicators on this screen are intended for performance analysis and should not be used for billing or consumption. For consumption and billing data, access the Consumption Dashboard, along with your Contract Dashboard, where your contract rules are applied.

Metrics Glossary

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