Blip active message violation policy

Index:

1. Reply Messages
2. Active messages
3. Active messages on WhatsApp
4. Active messages on Facebook Messenger
5. Blip Active Messaging Policy Violation Alert

In order to give users a good experience, some messaging channels, such as Facebook Messenger and WhatsApp for example, impose strict rules on sending messages.

All rules defined by each channel are disclosed through documents called Privacy Policies. Failure to comply with these rules may result in punishments (by the channels) ranging from a simple warning to the suspension of the bot.

In summary, these policies say that companies and developers who use these channels to build bots have up to 24 hours to respond to a message sent by a user. The 24 hour limit will be reset whenever a user sends a message to the bot.

This rule is commonly known as the 24-hour Message Window. With a view to facilitating the bot management process, Blip created two message concepts: Reply Messages and Active Messages.

Reply Messages

They are the messages sent by the bot, within 24 hours, after receiving a message from the client. All messages defined in the Builder content blocks are reply messages.

Active messages

They are the messages sent by the bot, after 24 hours, after receiving a message from the client. Active messages can be charged and must be sent following some specific rules per channel.

Active messages on WhatsApp

They must be sent through Messages Templates (or message templates) previously approved by WhatsApp (Active messages in WhatsApp have tariffs).

Active messages on Facebook Messenger

They must be sent through the Scheduler Tool (message scheduling) of the Growth module. By default, the Scheduler already adds special parameters that identify an active message, as requested by Facebook.

Blip Active Messaging Policy Violation Alert

To reduce the chances that a bot will be punished for violating active messaging policies, Blip sends an email alert to the bot's creator stating that the policy has been violated. This is just an alert so that you stay tuned and don't make the mistake again.

It is very common to violate the policy of active messages in bots that have human service. In these cases, if a service ticket is open for more than 24 hours and the attendant sends a message to the customer, a response message will be sent after the time limit, thus causing a violation of the policy.

[1] See all the details of the Messenger privacy policy

[2] See all the details of WhatsApp's privacy policy

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃