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Clipping Collection - Press

  • Updated

Index:

  1. Introduction
  2. To acquire clipping on my STILINGUE platform?

Introduction

Understand how this feature can contribute to optimizing your monitoring in STILINGUE.

Clipping (or 'clipagem' as it's called in Brazil) is an English term that can be translated as 'clipping' and involves monitoring mentions of a specific brand in media outlets. Collecting clippings involves the analysis and archiving of content from online platforms such as news portals, and also offline sources like newspapers, magazines, radio, and television. 

This type of monitoring covers a considerable range of channels, cataloging content disseminated by journalists, influencers, and your audience. That's why clipping is an important component in public relations and communication consulting.

In STILINGUE, you can include your clippings within your research, presenting them not only as data but enabling analysis with an expanded and more diverse sample of publications, categorized into themes and interests. 

 

 

To acquire clipping on my STILINGUE platform?

Firstly, your company needs to have the offline clippings collection service by a clipping agency. By enabling collection within your research, you'll be able to view each citation received as a new publication within your STILINGUE platform. 

To activate the clippings, please reach out to your Account Manager to acquire integration into your research. Once this is done, you should forward the links of each clipping to the email address <coleta-clipping@stilingue.com.br>. The STILINGUE team will perform the integration and transformation of this data.

 

 

Note: To optimize your time, you can also set up an automatic filter in your email so that whenever you receive an email from the clipping agency, it is automatically forwarded to our collection email <coleta-clipping@stilingue.com.br>.

Next, you will need to include your clippings in the Research Configuration (and thereby classify them into different Groups and Themes within the Listening). 

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

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