How to Send Active Messages on RCS

Index:

1. How to access the Scheduler
2. How to set up a campaign
3. How to track sent campaigns
4. How to customize your messages

 

Through Blip, it is possible to send active messages to your customers on the Google Messages RCS channel. Using the official Agent of your brand, you can initiate conversations with users by sending active messages containing text, images, carousels, and other features.

 

It is important to note that the Use Case and Business Rule are defined when you request the configuration of your Agent with Blip, and after the launch, it cannot be changed.

 

For Simple and Basic agent types, the business model does not include sessions, meaning there will be a cost for each message sent and received individually. Conversational agents (Recommended) follow the rules of a 24-hour session whenever there is user interaction.

 

 

In accordance with the channel and carrier policies, it is possible to send messages to users for whom you already have opt-in, and the same consent as SMS can be used. Additionally, the brand's agent must obligatorily provide the opt-out flow for users to have the option to unsubscribe. In case of non-compliance with channel policies, your agent may be suspended.

 

Accessing the Scheduler

To send an active message on the Google Messages RCS channel, you should use the Scheduler tool, available in the Portal.

 

Access the tool by clicking on Portal → Growth → Scheduler.

 

Then choose the option “Schedule message.”

 

Setting up a campaign

Start by creating a name for your campaign. This step is important to identify the deliveries made in the future:

 

The configuration of the active message campaign will follow 3 steps:

• Definition of the content to be sent;
• Definition of the audience that will be impacted;
• Definition of the date and time to send messages to contacts.

 

Definition of message content

In the first step of the campaign configuration, you should choose the type of content to be sent and configure the message. In addition to a text message, you can enhance communication with your customers by adding emojis, images, or a carousel of images, and facilitate the response using quick reply components.

See below an example of a configured message:

 

 

Click on continue to proceed with the campaign configuration.

 

Definition of the audience

In the second step, you should select who will receive your message. To do this, select one of the distribution lists available in your chatbot and click continue.

 

 

Note that the tool will show an estimate of the number of users who will be impacted by the campaign. To learn more about how to create and manage distribution lists, click here.

 

Campaign sending

In the final step of the campaign configuration, you must first categorize your campaign into one of the available message types:

 

 

Afterward, you can select between sending the messages now or scheduling the delivery for the best date and time to re-engage your customers.

 

 

Finally, just click the send button to continue interacting with your customers.

 

Tracking sent campaigns

After sending your campaign, it will appear in the list of campaigns on the Scheduler's home page. Here, you can track the date and time of sending or scheduling for your campaigns, as well as the number of contacts to whom the messages were sent.

 

Customizing your messages

To get even closer to your customers and enhance the chances of engaging them with your campaigns, you can personalize your messages using the information from your contacts saved in Blip.

 

To do this, you should configure the messages using contact variables in the following way:

 

${contact.variable} (for standard variables like name, email, phone, city, and document) or ${contact.extras.variable} (for extra variables):

 

The message on the channel will appear as follows:

 

 

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃