Marketing Messages Lite API

Index

1. Create marketing message campaigns
2. MM Lite via Active Campaign API

Create campaigns using MM Lite API

Overview

To send messages using the MM Lite API, access the Growth area of ​​the portal and then the “Proactive messages - WhatsApp” menu.

Integrating with the API

Important: the integration must be done by a Blip user with access to the company's BM to perform the steps below. If the company's employees do not have access to Blip, simply grant access for them to integrate, and they can be removed later.

The first step is to connect the MM Lite API by selecting the “Integrate with MM Lite API” button highlighted in the image below.

With this, the embedded signup pop-up for MM Lite API must be opened and the steps below followed.

Check that the first screen of the pop concerns the Marketing Messages Lite API and grant permission to share the information between Blip and Meta.

You will then need to select the business to be connected and then the WhatsApp numbers starting with the step below the pop-UP.

You will then need to select one or more ad accounts. 

Finally, we suggest reviewing the information before clicking continue..

Attention! The next step depends on the type of WABA the business has. 

To integrate with the MM Lite API, it is mandatory that the WABAs are of the shared type. If your business' WABA already uses this new model, the next step will not be displayed during the integration process.

However, in the case of On-Behalf-Of (OBO) WABAs, it will be necessary to carry out the migration and to do so, simply follow the acceptance steps that will be presented as shown in the image below.

In the case of On-Behalf-Of (OBO) WABAs, it will be necessary to carry out the migration and to do so, simply follow the acceptance steps that will be presented as shown in the image below.

When a WABA migration is carried out to the shared model, the business now has access to WABA and not just Blip, being able to monitor the quality of numbers, request an official account seal, configure catalog and flows without needing to open a ticket to Blip support, create message templates and edit profile information. In other words, the business now has several management advantages. However, as a result, the business is able to exclude WABAs and/or numbers, which is an irreversible process, which is why attention is needed when carrying out operations within WABA.

The last stage of integration with the API consists of reviewing the information and final acceptance as shown in the image below.

Once the integration procedure has been carried out, Meta considers a deadline of around 24 hours to synchronize the process and complete the integration with MM Lite. During this latency period, marketing messages will be automatically sent via Cloud API, ensuring the continuity of campaigns.

But pay attention! After this period, for users who are already authenticated with the MM Lite API, the option to send via the old Cloud API will no longer be available.

Creating the campaign

To create a new campaign, select the “Send proactive messages” button.

Once connected to the MM Lite API, you must follow the following steps:

Audience definition

It is possible to select an individual shot where a single number is entered or a mass shot by uploading a CSV file with all the numbers

Content

When using MM Lite API, the possibility of using all templates and models already approved for Cloud API is included.

The way to create content and models follows the process via Cloud API.

Response and trigger targeting

Both work in the same way as the process via Cloud API.

For more detailed information about common API steps Click here.

MM Lite via Active Campaign API

For customers who trigger active messages directly through API integration, simply follow the integration steps with the MM Lite API, as demonstrated in this article.

After completing the process, the Blip platform will automatically identify the category of the template used and redirect the sending of active marketing messages to the new API in subsequent campaigns, without the need for manual adjustments.

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃