How to do Mass Campaigns

One of Blip Go's main features is Mass Campaigns via the WhatsApp Business channel. Using this strategy, you can generate more demand for your business in a smarter way, segmenting your audience according to the group of contacts you want to reach, and in a safer way, ensuring that everyone receives your messages, even if they don't have your number saved.

To carry out Mass Campaigns through Blip Go on your WhatsApp Business, you will need to create a Template, which consists of writing a message and submitting it for Meta's approval. This evaluation was adopted by Meta as a way to prevent the dissemination of inappropriate content through the channel, such as spam, for example. But don't worry, because the purpose of this Template is precisely to protect the health of your number and the relationship with your customers. Meta usually evaluates and approves these Templates quickly.

Once created and approved, the Template can be sent as many times as you want, automatically (by scheduling campaigns) or manually to your clients.

Keep in mind that the WhatsApp channel is intended to engage customers and generate opportunities with leads who have previously agreed to receive your communications. Using WhatsApp to prospect based on cold leads is not recommended and may result in blocking or banning the number by Meta, even when using Blip's Official API. If this happens, Blip cannot intervene with Meta and request unblocking.

To ensure the good health of your number and your WhatsApp channel, use Blip Go to segment your base properly and reach your potential customers strategically, using the WhatsApp channel intelligently and assertively!

The video tutorial below will help you create Mass Campaigns through Blip Go. Let's go!