New report Messages screen

Index

1. What is the new report Messages screen, and how do I access it?
2. Who is this functionality for?
3. What information is available on the screen?
4. How often is the data updated?
5. How to monitor campaign performance?
6. When will this functionality be available?

What is the new report Messages screen, and how do I access it?

The new Active Messages screen, available within the Blip Analysis tab, was created to offer a complete, clear and up-to-date view of the performance of messages actively sent by chatbots.

With this new functionality, you can monitor the main performance indicators of your campaigns and make it easier to make strategic decisions based on real data.

Who is this functionality for?

The new screen was designed for analysts, managers and professionals who monitor the performance of active campaigns in chatbots, focusing on:

• Identify bottlenecks in the sending and response process.
• Understand the best times and channels for shipping.
• Fix crashes quickly.
• Improve engagement with contacts.

What information is available on the screen?

On the phone,  available an overview with the main performance data, organized into cards and interactive graphs:

1. Total messages sent
   View the total volume of messages sent in the selected period.
2. Conversion Funnel
   Understand the behavior of contacts from receiving the message to responding.
3. Conversion
   Check the volume of messages that generated interest in your contacts compared to the total sent or failed.
4. Conversion rate
   Track the percentage of active messages that generated a response from the contact.
5. Failure rate
   Identify the proportion of messages that were not delivered and the main reasons for failure.
6. Response spikes
   Find out which times messages get the highest response rate.
7. Sending failures
   Identify errors and instances of failed messages.

How often is the data updated?

The data is updated in near real time, as the platform processes message sending and response events, approximately every 4 hours. During the first days of the month, the data may show small variations until the period ends completely. 

How to monitor campaign performance?

Access the Analysis tab of your smart contact, select the Active Messages tab, choose the period you want to view. Explore the cards with the main indicators.

When will this functionality be available?

From April 29th this functionality will be released to all customers!

“My data is not matching the Growth screen.” Why?

The data presented on the two screens really does not match — and this is due to a difference in the way the messages are counted. On the Growth screen, all messages handled by Blip are considered, regardless of the final result of sending (sent, read, failed, etc.). In the new Active Messages screen, only messages that were actually processed by Meta are counted.

For example: if the user sends two active messages, and one of them is successfully delivered to the Goal, but the other presents an error while still in Blip, the Growth screen will show 2 messages, while the Active Messages screen will only show 1, as only one was successfully completed by the Goal.

In short:

• Growth: counts all messages handled by Blip (sent, received, with errors, etc.).
• New Active Messages report: displays only messages actually processed by Meta.

For more information, access the discussion on the subject at our community or the videos on our canal. 😃