Monitor the Health of Your WABA Number

Introduction

Understanding the health of your WABA number is crucial to ensure that your active messaging campaigns reach the desired audience without interruptions. The Number Reputation feature provides a clear and centralized view of this status, so you can identify and act proactively to avoid your number being banned.

How does Number Reputation work?

Number Reputation reflects the level of user satisfaction with the messages they receive from your number. It is determined by various factors, such as:

Spam reports: The number of users who reported your messages as spam.

Blocks: The number of users who blocked your number.

Other satisfaction indicators: Metrics that measure the interaction and acceptance of your messages.

Based on these indicators, your number will receive one of the following ratings:

High: Excellent reputation. Your messages are being well received, and user satisfaction is high.

Medium: Reputation alert. There are signs that user satisfaction is declining. It is a good time to review your communication strategies.

Low: Critical reputation. Your sending quality is compromised, with a high risk of ban. Urgent actions are necessary to reverse the situation.

Where to find Number Reputation?

You can find your Number Reputation information in the Active Messages tab within the Growth area.

What to do with Number Reputation?

Actively monitor your number’s Reputation and use the ratings to guide your actions:

High rating (green): Continue with your good communication practices. Consider further optimizing your messages to maintain high satisfaction.
 

Medium rating (yellow):

Review your campaigns: Analyze the content, frequency, and targeting of your messages.

Observe feedback: Check for trends in reports or blocks.

Adjust your strategies: Make changes to improve the user experience.
 

Low rating (red):

Act immediately: Stop campaigns that may be contributing to the low reputation.

Identify the root cause: Analyze in detail what might be causing user dissatisfaction.

Seek support: Follow our best practices documents sent by CSMs.

What is the period covered by Number Reputation?

Number Reputation reflects the quality of your sends over the last 90 days (the current day and the previous 89 days). This time window offers a comprehensive and recent view of user behavior regarding your messages.

FAQ

How often is Number Reputation updated?

Number Reputation is updated daily to reflect the most recent user actions and feedback. We always use the latest information that Meta provides to Blip.
 

Can I see the history of my Number Reputation?

Yes, you can access a limited 90-day history of your Number Reputation’s evolution, allowing you to track trends and evaluate the impact of your actions.
 

What happens if my number is banned?

If a WABA number is banned, it will no longer be able to send or receive messages through the platform. Therefore, Number Reputation is a powerful tool to help avoid this situation by signaling problems in advance.

What can I do to improve my Number Reputation?

Some best practices include:

Review message content to avoid appearing as spam or causing blocks;

Respect user opt-in;

Reduce sending mass messages without personalization.

Is Number Reputation available to all customers?

Yes, the solution has been made available directly on the portal and is accessible to all customers with an active WABA number.

For more information, visit the discussion on this topic in our community or watch the videos on our channel. 😃