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Quick Link: expanding visibility on interactions in campaigns

  • Updated
  1. Overview
  2. How it works
  3. Benefits of interaction measurement
  4. Platform application

 

Overview

Quick Link is a platform solution used in templates that contain buttons with external links. Its purpose is to provide a more complete view of the interactions made by users after receiving a message.

When clicking a URL button, the user is directed to the destination configured by the company, while the platform records information about this interaction. This way, it is possible to expand understanding of the engagement generated by campaigns and better track the user journey.

 

How it works

When a message contains a button directing to a website, page, or external environment, Quick Link acts during the process of accessing the link.

This mechanism allows the platform to identify the interaction made and provide additional information related to the campaign's engagement, complementing already known indicators such as message sending, delivery, and reading.

The entire process happens transparently to the end user, preserving the destination originally defined by the client.
 

Benefits of interaction measurement

Tracking user interactions is an important step to understand the effectiveness of communication strategies.

With a broader view of recipient behavior, companies can:

  • Better understand the interest generated by different campaigns;

  • Identify which communications drive greater engagement;

  • Evaluate the performance of actions and initiatives over time;

  • Obtain more context for performance analyses;

  • Support decisions related to the optimization of journeys and campaigns.

This information contributes to more data-driven management and a more complete understanding of the results obtained in communication actions.

 

Platform application

Quick Link is part of the platform’s standard experience for templates that use buttons with external links.

The feature is applied automatically in these scenarios, ensuring a consistent experience and allowing measurement of interactions related to this type of content.

No additional configuration is necessary for its use.

 


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