[Beta] Audience Management: segment and reuse your contacts intelligently – Blip | Blip Help

The Audience Management functionality allows you to create, save, and reuse segmented audiences directly within the Blip platform, reducing the need to work manually with external spreadsheets (CSV) for active messages.

With it, you can define segmentation criteria, view the estimated audience size, and use it in your campaigns in a simple and scalable way.

What are audiences?

Audiences are sets of contacts defined based on filters applied to the data available in your contract. Unlike fixed lists, audiences are dynamic, meaning they store the search criteria and not the contacts themselves. This ensures that the data is always up to date at the time of use.

Attention: The Audience Management functionality is available in a closed beta version and may not be enabled for all customers.

Data quality and origin

For segmentation to function correctly, it is essential that contact data is filled in the appropriate profile fields. At this time, the search considers only the structured attributes of the profile.

This means that:

Information saved in contact extras is not used in segmentation.
If a piece of data (such as the name, for example) is saved only in the extras, it will not be considered in the search.

Therefore, we recommend ensuring that important information is stored in the profile fields available for segmentation. In case of doubts regarding this topic, talk to your company's partner, the Blip service cell that assists you, or your internal technical team.

How to create an audience

When configuring an active message campaign, you will be able to define the audience in two ways:

1. Using profile attributes

You can segment contacts based on information such as:

Name
Phone
Email
City
Gender
Date of the last message sent by the contact
Document number

These filters can be combined to refine your audience.

Tips for filling in the filters

For better results, consider the following guidelines:

Name and city: you can type only part of the value (e.g., “Jo” or “São”), and the search will find related matches. At least 3 characters are required.
Email: also accepts partial searches (e.g., “gmail” or part of the address).
Gender: must be selected from the available options.
Date of the last message: can be used as a specific date or range.

These rules make the search more flexible and help find contacts more easily.

View of the segmentation based on profile attributes, directly from the active messages flow.

2. Using the audience from a previous campaign

It is also possible to reuse the audience from a campaign already conducted. In this case, you will be able to apply additional filters to that audience:

All contacts
Only those who read
Only those who did not read
Only those who responded
Only those who did not respond

Limits of the current version:

Single selection: It is not yet possible to combine multiple audiences (from various previous messages)
Exclusive modality: It is not yet possible to combine a previous audience with profile filters (you must choose one modality OR the other)
Standard templates: It is not yet possible to perform messages using templates with variables

This means that messages that depend on dynamic personalization (such as the customer's name, for example) still require other sending formats.

View of the segmentation based on previous campaigns.

How the audience calculation works

After defining the filters, you can click on Calculate audience. This process returns an estimate of the audience size, helping you understand the potential reach of your campaign before sending.

Option to calculate audience

Approximate audience calculated

Saving and reusing audiences

You can save your audiences for future reuse. This allows you to:

Standardize recurring campaigns
Gain agility in the creation of new messages
Ensure consistency in segmentation

Audience saving option enabled

When to use Audience Management

This functionality is especially useful when you want to:

Decrease the use of external spreadsheets (CSV)
Create recurring segmentations
Reuse audiences from previous campaigns
Test different engagement strategies based on behavior

Frequently Asked Questions (FAQ)

1. Can I combine profile filters with an audience from a previous campaign?

No. At this time, you must choose between using profile attributes or an audience from a previous campaign. This limitation is temporary.

2. Can I use more than one previous campaign at the same time?

No. It is possible to select only one previous campaign audience at a time.

3. Does the audience save the contacts or the filters?

The audience saves only the segmentation criteria. Contacts are defined dynamically at the time of use.

4. Is the number displayed when calculating the audience exact?

Not necessarily. The value presented is an estimate, used to guide the validation of the segmentation before sending.

5. What happens if the contact data changes?

Since audiences are dynamic, they always reflect the most up-to-date data at the moment of use.

6. Do I always need to click on “Calculate audience”?

No, but calculating the approximate audience helps to have a sense of the size of the audience that will be impacted.

7. Can I reuse an audience in different campaigns?

Yes. Saved audiences can be reused freely, facilitating the creation of new messages.

8. Can I use these audiences with any type of template?

No. At this time, it is only possible to use saved audiences or filter by profile or behavior if the template to be used does not have parameters.

Need more help? Explore our content at Blip Academy or Blip Community, watch tutorials on our YouTube channel, or clear your doubts in our service channel 😃