Skip to main content

How to Request a Reversal of Message Template Categories on Meta

  • Updated
  1. Summary 
  2. Step-by-Step
  3. Tracking and Status

 

Summary

Meta continuously reviews message templates based on its usage policies. If it identifies that a template was registered under an inappropriate category, Meta automatically reclassifies it without prior notice. This article explains how to request an appeal and review of this recategorization. 

Before you begin

  • You must have access to your company's Business Portfolio (Business Manager). For more information, visit: About the Business Portfolio (Business Manager)

  • The category change is carried out exclusively by Meta. Blip has no interference or control over this automatic process. 

  • It is not possible to reverse the change directly through the Blip platform, but our team can mediate the review request with Meta. 

  • Approval of the reversal depends entirely on Meta, and acceptance is not guaranteed.
     

Step-by-Step

  1. Go to business.facebook.com/overview, select the Settings menu, and click the WhatsApp Accounts option.

  2. Select your specific WhatsApp Business Account from the list.

  3. Click the WhatsApp Manager option to open it.

4. Select the Manage templates option:

5. Click ‘Review category updates on the Business Support Home Page’:

6. Select ‘Template category update’;

7. Select the desired message template;

8. Click the Request review button to formally submit the reversal request:

 

Tracking and Status

  • To track the progress of the template review, use the In review tab.

  • To check the templates for which the reversal appeal was accepted by Meta, select the Reverted tab.

  • To check the templates that were not accepted in the appeal process, select the Unchanged tab.

 


Need more help? Explore our content on Blip Academy or Blip Community, watch tutorials on our YouTube channel or get your questions answered through our support channel 😃

Related articles