Master Class | Channels Presentation (general) October 18, 2023 19:19 Updated Index: How we do Blip Platform Overview What is “Omni Being” Blip Chat WhatsApp Facebook Messenger Instagram Google Business Messages Apple Business Chat Microsoft Teams Telegram SMS How we do The focus of Blip and everything we do is to ensure the best communication experience for people. Driven by this mission, we developed our own methodology that guides the daily work of our professionals, as well as the development of our platform. A Blip Methodology has as DNA the Software Mindset, one cyclical model of continuous improvement, which guarantees rapid evolution based on users' interaction with the solution - whether ours or our customers'. Blip Platform Overview What is “Omni Being” Keep integrations with partners abstracted in such a way that Smart Contact delivers meaningful conversations regardless of the integration it is doing. Digital channels for conversational commerce Blip Chat Use cases: service, engagement and sales Functionalities: can be included in websites and mobile applications (Android or iOS) can be made available via a link content formats: text, image, quick reply, menu, carousel menu, “typing”, audio, video, document, request and send location, web link Benefits: customizable design ease of inserting bot icon on company page wide range of resources WhatsApp Personal WhatsApp “Yours”, “mine”, “our” WhatsApp WhatsApp Business App For self-employed professionals and companies without a customer service team, it is ideal for a low volume of messages. WhatsApp Business API For 4 or more simultaneous conversations, this version allows the use of a bot with artificial intelligence and to transport a high volume of messages in a scalable and secure way. What are the differences between WhatsApp Business App e API WhatsApp Business App Supports low volume of messages; does not allow chatbots; only 1 attendant per number; high risk of fraud. WhatsApp Business API allows high volume of messages; permite chatbots; multiple attendants on the same number; low risk of fraud. Find out more by accessing the article: ClickToWhatsApp no WhatsApp Business Suite Conversations Category WhatsApp will use four types of categories to differentiate conversations and price them differently. All conversations are measured in 24-hour increments, and conversation charges will be based on model categories. Utility Conversations: Active conversations. Facilitate a specific pre-authorized request, transaction, or update to a customer about ongoing transactions, including post-sale notifications and recurring invoice statements. Authentication Conversations: Active conversations. Enable companies to authenticate users with one-time passwords at various stages of the login process, such as: account verification, business account recovery, and integrity challenges. Marketing Conversations: Active conversations. These include promotions or offers, information updates, or invitations to customers who respond or take actions. Conversations that do not fall into the utility or authentication categories are considered marketing. Service Conversations: Receptive conversations. Any conversation initiated by the user, regardless of topic and content. Channel Specifics -WhatsApp Business API Use cases: service, engagement and sales Functionalities: Useful information for customers: address, company description, email address and website Sending notifications Verification seal Content formats: text, image, audio, document, send, location. Benefits: Application most used by Brazilians Consolidated communication tool Credibility and security for customers Use landline, cell phone or even 0800 numbers Click to WhatsApp configuration on different channels Facebook Messenger Messenger allows Facebook users to chat with friends, relatives, It is companies so simple It is practice. Channel Specifics -Facebook Messenger Use cases: service, engagement and sales Functionalities: Customized welcome screen with company information Ease of use for users to find company contact on the channel through links, codes and ads Identification of each user, ensuring a unique experience regardless of the number of bots configured Content formats: text, image, Quick Reply, menu, carousel menu, audio, video, document, request and send location, web link. Benefits: Facebook's native messaging app, bringing social network users to the channel Most developed messaging app in relation to the interface and navigation features Great potential for engagement and sales Find out more by accessing the article:How to connect your own application through the Portal Instagram Account onboarding Follower limitation is over! In August 2021, Facebook gave all business accounts access to the Instagram API, enjoy! ;) Available components and features -Instagram Messenger Use cases: service, engagement and sales. Functionalities: Only the user starts the conversation The bot is required to have human overflow Usage policy is the same as Messenger Content formats: Text Quick Reply Images Carousel Benefits: Carrying out management at scale Building meaningful conversations and increasing user satisfaction Sales-eligible and scalable Feature Story Reply Find out more by accessing the article:How to connect your chatbot on Instagram? Google Business Messages Google RCS Use cases: engagement and marketing Functionalities: Useful information clearly for customers: address, company description, email address and website Actively sending messages Content formats: text, image, image carousel, send location, quick reply and video. Benefits: No restrictions for marketing campaigns Even opt-in released for SMS Active on more than 86% of Android smartphones in Brazil Connection with the main operators (Claro, Nextel, Oi, Tim and Vivo) Credibility and security for customers Works in a native application on Android cell phones Find out more by accessing the article:How to publish Google RCS to your Chatbot Google Business Messages Use cases: Engagement and service Functionalities: Personalized contact for your brand Useful information clearly for customers: address, company description, email address and website Allow your customers to send messages to your business from Google searches or Google Maps Permission to interact with the user up to 30 days after starting the conversation Benefits: No restrictions for marketing campaigns Credibility and security for customers Find out more by accessing the article:How to publish your Chatbot on Google Business Messages Apple Business Chat Apple Messages for Business Use cases: service, engagement and sales. Functionalities: Click-to-chat button on company information page Customizable according to the look of each company; List pickers and schedules, which make it easier for users to respond; Rich links features (more customizable links), Apple Pay and iMessage App are also available. Benefits: Unique experience for the Apple user; Integration with Apple Pay; It works as a native application on users' cell phones. Find out more by accessing the article:Creating interactive messages in Apple Messages for Business Microsoft Teams Possibility of integration Automated flow:possibility of developing automated flows to complete the user experience (e.g. Order Status, FAQ, Exchanges and Returns). Human support via Teams:possibility of carrying out service and sales through human contact directly through Teams by creating groups with the user. Portfolio:definition of who will serve which customers based on cell phone number through a database. Default Attendant: If the user is not associated with an attendant, it is possible to transfer to a default attendant. Use cases: internal communication. Functionalities: This channel offers most of the types of content available on Blip, in a dynamic way and designed with a good conversational interface with the user. Content formats: image, text, videos, audios, documents, “typing”, menu, link, carousel, quick reply. Benefits: Integration with WhatsApp It is one of the most secure messaging apps. Find out more by accessing the article: How to publish your bot to Microsoft Teams Telegram Use cases: service, engagement and sales. Functionalities: Telegram Bot API developed based on the HTTP protocol. Content formats: text, image, Quick Reply, menu, audio, video, document, send, location. Benefits: Free use of services and resources, ensuring that the user does not receive advertisements or fees. It is one of the most secure messaging apps. Find out more by accessing the article:How to publish your bot on the Telegram channel SMS Use cases: service, engagement and sales Functionalities: At Blip, it works integrated with Infobip, a consolidated SMS platform with several features Benefits: Stability and reliability; Channel present on all users’ cell phones — whether smartphones or not; Widely used by companies to send messages to users. Limitations: Cost of shipping for the company and users; Brazilians prioritize the use of messaging applications instead of SMS; Fewer content resources when compared to other channels. Find out more by accessing the article:How to send SMS via Scheduler It is How to send SMS via API For more information, visit the discussion on the subject in our community or the videos on our channel. 😃 Related articles FAQ - Channels Builder variables Sending WhatsApp Active Messages on Blip Desk How to Send SMS via API FAQ - Integrations