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Daily and Hourly Usage Activity - Proprietary Metrics

  • Updated

Index:

  1. Access
  2. How it works
  3. Export

 

Discover on which days of the week and at what times your page followers are most active.

Within the Proprietary Metrics module, the graph of "Daily and Hourly Usage Activity" displays the periods of highest activity on your page and can be easily viewed, allowing you to identify follower activity patterns and understand the best time for a particular type of publications, for example.

 

Access

To view this metric, it is first necessary to have a connected proprietary page in My Connections. The graph is available in the sidebar, within the Proprietary Metrics module.

In addition, the graph's information can be consulted for the following social networks: 

  • Facebook
  • Instagram
  • Twitter 
  • YouTube
  • LinkedIn

 

How it works

The information is generated according to the selected time interval in the filter, based on the sum of the following interactions:

  • User publications on the page;
  • Comments on publications;
  • User questions. 

The following interactions are not considered:

  • Page-owned activities (i.e., from the page itself);
  • Likes/Reactions, as the API does not provide the date and time of this interaction.

Note: "User questions" is an exclusive interaction for Facebook. The other mentioned networks do not have this interaction.

Important! As there are no "User posts on the page" on Instagram, when presenting data for this network, the graph will take into account the following activities:

  • In the count of posts: mentions and tags of the page's username in the caption or image;
  • In the count of comments: comments on publications made by the page.

The total count will be the sum of the above activities.

The collected data is presented in a heatmap graph (heatmap), where areas with more activity appear darker, while less busy periods appear lighter. On the vertical axis, the days of the week are listed, and the hours are on the horizontal axis.

See the example of Facebook:

 

 

When hovering over a point on the graph, the total activities, the number of publications, and comments made during that specific period will be displayed.

 

 

The intensity of the colors in the graph is calculated based on the average activity in each period. The legend below the horizontal axis shows the color scale according to the calculated average.

 

Export

In addition to viewing the data on the platform, you can export the data using the button in the upper right corner of the graph. The following formats are available: Excel, PDF, and PNG.

 

 

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