Digital Score - Proprietary Metrics

Index:

1. What is Digital Score?
2. Calculation 

Track the growth of your page through user engagement with your content.

To access this data through the platform, locate the Overview section in the side menu: 

What is Digital Score?

Digital Score is a metric that determines the growth of your page connected to STILINGUE. This growth refers to the engagement that the page's posts have within the selected date range in the filter. 

The value of Publication Points (Pp) ranges between 1 and 5. Digital Score is the average of the Pps of all publications selected in the filter. 

Understand how the average is represented:

Average = sum of all publication point values / number of publications

This value is what appears in the Overview section of Proprietary Metrics:

See what metrics are used to establish the Digital Score and how it will be presented: 

• Average Reach per Publication (Ar)
• Average Engagement per Publication (Ae)

It is important to remember that the reach sent by Facebook refers to the number of people who saw the publication. Engagement, on the other hand, is handled by the following formula:

Engagement = (Likes + 1.5 x Comments + 2 x Shares) / Reach

Follow the chart:

What does the publication need to have to fit into each block on the chart?

Calculation

We have the following parameters:

• Publication points (PP)
• Publication Reach (Pr)
• Publication Engagement (Pe)
• Average Reach per Publication (Ar)
• Average Engagement per Publication (Ae)

To calculate the Publication Point (Pp), we need to take into account the following formulas: 

If Pr ≥ Ar and Pe ≥ Ae 

Then Pp = 5 

If the Publication Reach (Pr) is greater than or equal (≥) to the Average Reach per Publication (Ar) and the Publication Engagement (Pe) is greater than or equal (≥) to the Average Engagement  per Publication (Ae), the result will be 5.

If Pr ≥ Ar and Pe < Ae

Then Pp = 3 

If the Publication Reach (Pr) is greater than or equal to (≥) the Average Reach (Ar) and the Publication Engagement (Pe) is less than (<) the Average Engagement per Publication (Ae), the result will be 3. 

If Pr < Ar and Pe ≥ Ae 

Then Pp = 3

In other words, if the Publication Reach (Pr) is less than (<) the Average Reach per Publication (Ar) and the Publication Engagement (Pe) is greater than or equal to (≥) the Average Engagement per Publication (Ae), the result will be 3. 

If Ar > Pr ≥ Ar/2 and Pe < Ae

Then Pp = 2

In other words, if the Publication Reach (Pr) is less (<) than the Average Reach per Publication (Ar), greater than or equal to (≥) half the Average Reach per Publication (Ar)/2, and the Publication Engagement (Pe) is less (<) than the Average Engagement per Publication (Ae), the result will be 2. 

If Pr < Ar/2 and Pe < Ae

Then Pp = 1

In other words, if the Publication Reach (Pr) is less (<) than half of the Average Reach per Publication (Ar)/2 and the Publication Engagement (Pe) is less (<) than the Average Engagement per Publication (Ae), the result will be 1 (red).

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