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Zoom Elements - Proprietary Metrics

  • Updated

Index:

  1. Initial analysis
  2. Division and distribution

 

Learn how to delve deeper into the analysis of your proprietary pages by clicking on the charts of Proprietary Metrics 

Zoom is a feature available in various modules of the STILINGUE platform, allowing you to explore segments of displayed charts in detail to find relevant data for the analysis of your proprietary pages.

Within the Zoom screen, we can divide the information as follows:

 

Initial analysis

 

1. Posts

Total number of publications according to the Zoom selection. Hover over the number to see more details about the analyzed volume.

2. Interactions

Sum of verified interactions in Zoom selection. Hovering over the number allows you to visualize the distribution by interaction (likes, comments, and shares).

3. Total people

Count of users who made posts.

Note: The count is done by unique users, meaning that if the same user makes multiple collected posts, they will be counted only once.

4. Potential Reach

This metric is equivalent to 20% of the sum of followers of the social media profiles in the sample.

5. Export Report

Allows downloading the Zoom report as a PDF file.

6. Instant Filters

Click the icon to create a new filter parameter, which will be displayed within Zoom.

7. Return to Initial Zoom

Within Zoom, you can click on the charts for an even more specific analysis (a zoom within Zoom). To return to the initial Zoom, simply click on this icon.

8. Date range

Indicates the time range of the analyzed segment in Zoom.

9. Evolution over time

Displays the volume of publications over time, according to the selected dates in the filter. Click on the icon in the top right corner to export the chart as a file in the options: PNG, JPEG, PDF, SVG, CSV, or XLS.

 

Division and distribution

 

1. Representativeness in research

Displays the division of publications by channel within Zoom. By clicking on one of the listed social networks, Zoom will display information only about that network.
Note: Instagram stories are not displayed on Zoom. The data for this type of publication is displayed in another area of the platform. 

2. Distribution by

This series of charts shows the distribution of publications by:

  • Gender;

  • Interest;

  • Sentiment;

  • Device.

 

 

3. Related Terms

Displays the connections between terms with the highest volume among the filter's publications. Use the arrows to navigate the graph, which can also be exported in JPG format.

4. Top Publishers

Displays the top users (based on AAA STILINGUE Ranking) who made publications in the analyzed interval.

5. Wall

This area functions similarly to the Publication Wall in the Proprietary Metrics Publications section. In this way, it is possible to organize publications according to different parameters, make annotations, access the user's Influencer Dossier, and perform other actions. 


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