Active Message

When a customer or lead contacts your company, they become an Active User. During the period between the start of the conversation and 11:59 PM of the same day, it is possible to exchange messages normally.

However, after midnight, they are no longer considered an active user, and it is necessary to send an Active Message to get in touch. If they respond, they become an Active User again, and the conversation can continue as usual.

It is important to note that this rule is set by Meta, the developer of WhatsApp, as a way to monetize its tool.

To send an active message, it is necessary to create a template, which consists of writing a message and submitting it for approval by Meta. This review was adopted by Meta as a way to prevent the spread of inappropriate content, such as spam, for example.
Once created and approved, the template can be sent automatically (via campaign scheduling) or manually to your clients.

For more information, check out the discussion in our community or watch videos on our channel. 😃