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How to Monitor the Health of Your WABA Number

  • Updated
  1. Summary
  2. How Does Number Reputation Work?
  3. Where to Find Number Reputation on Blip?
  4. How to View Reputation Within WABA
  5. What to Do With Number Reputation?
  6. Recommended Guidelines to Maintain High Quality (Green)
  7. FAQ
  8. Useful Governance Links

Summary

Understanding the health of your WABA number is crucial to ensure that your active messaging campaigns reach the desired audience without interruptions. The Number Reputation feature provides a clear and centralized view of this status, so you can identify and act proactively to avoid your number being banned.

Before You Start

  • You must have an administrative account to access the WhatsApp Manager in the Meta Business Suite.

 

How Does Number Reputation Work?

Number Reputation reflects the level of user satisfaction with the messages they receive from your number. It is determined by several factors, detailed below:

  • Spam Reports: Represents the number of users who reported your messages as spam.

  • Blocks: Represents the number of users who block your number.

  • Other Satisfaction Indicators: Consists of additional metrics that measure interaction and acceptance of your messages by the audience.

Based on these evaluated indicators, your number will receive and display one of the following health ratings:

   

  • High: Excellent reputation. Your messages are well received and user satisfaction is high.

  • Medium: Reputation alert. There are signs that user satisfaction is declining. It's a good time to review your communication strategies.

  • Low: Critical reputation. Your sending quality is compromised, with a high risk of ban. Urgent actions are needed to reverse the situation.
     

Where to Find Number Reputation on Blip?

You can find your Number Reputation information and metrics by accessing the Active Messages tab located within the Growth area.

How to View Reputation Within WABA

Follow the steps below to check the status and reputation of your phone number directly in the WhatsApp Manager (Meta WABA):

  1. Access the WhatsApp Manager in the Meta Business Suite using an administrative account.

  2. In the left side menu, locate the Account Tools section (or Account Tools).

  3. Click on the Phone Numbers option (or Phone Numbers).

  4. Locate your registered number in the list displayed on the screen.

  5. Check the health monitoring column of the number, called Quality Rating. This column displays the number’s health defined by Meta, which can be:

    • High / Green

    • Medium / Yellow

    • Low / Red


 

What to Do With Number Reputation?

Actively monitor your number’s Reputation and use the ratings to guide your actions effectively:

High Rating (Green)

Continue with your good communication practices. Consider further optimizing your messages to maintain high user satisfaction.

Medium Rating (Yellow)

  • Review your campaigns: Analyze in detail the content, frequency, and targeting of your messages.

  • Observe feedback: Monitor the engagement of your campaigns through the active messages report and be alert if there is an increase in negative responses from customers.

  • Adjust your strategies: Make practical changes to improve the user experience and prevent further reputation drops.

Low Rating (Red)

  • Act immediately: Stop active campaigns that may be directly contributing to the low reputation.

  • Identify the root cause: Thoroughly check what might be causing user dissatisfaction regarding your sends.

  • Seek support: Follow our best practices documents sent by CSMs (Customer Success Managers).

Recommended Guidelines to Maintain High Quality (Green)

To avoid restrictions and maintain the health of your number, strictly apply the following practices in your messaging operations:

  1. Ensure Opt-in: Send messages only to users who have explicitly consented to receive communications from your company on WhatsApp (opt-in). Sending unsolicited messages is the main cause of blocks and reports by users.

  2. Follow Official Policies: Make sure all messages sent fully comply with the WhatsApp Business Policies and WhatsApp Commerce Policy.

  3. High Relevance and Personalization: Messages should be highly personalized and useful to the recipients. Avoid sending generic messages, mass blasts without prior audience segmentation, or open welcome messages that appear as spam.

  4. Control Sending Frequency: Be careful with the number of messages sent to a single recipient. Avoid sending too many notifications, promotions, or alerts to the same customer in a short period.

  5. Make Opt-out Easy: Always provide clear and simple instructions on how customers can unsubscribe from receiving messages (opt-out). It is safer and more advantageous for the customer to voluntarily leave your contact list than to report your number on the platform.

  6. Monitor Engagement: Constantly keep an eye on the read rates and response rates of your campaigns. Campaigns with low engagement may indicate that the content is not relevant to your audience, significantly increasing the risk of negative feedback.

FAQ

What is the period analyzed for Number Reputation? 

Number Reputation reflects the quality of your sends over the last 90 days (considering the current day and the previous 89 days). This time window provides a comprehensive and recent view of user behavior regarding your messages.

How often is Number Reputation updated? 

Updates occur daily to reflect the most recent user actions and feedback. Blip always uses the most current information provided by Meta.

Can I see the history of my Number Reputation? 

Yes. You have access to a limited 90-day history of your Reputation’s evolution. Use this data to track trends and assess the impact of new campaigns.

What happens if my number is banned? 

If a WABA number is banned, it permanently loses the ability to send and receive messages through the platform. Monitoring Number Reputation prevents this situation by signaling problems in advance.

Is Number Reputation available to all customers? 

Yes. The feature is available on the portal and accessible to all customers who have an active WABA number.

 

Useful Governance Links

To improve your Reputation and ensure compliance with Meta’s rules, follow the recommended best practices below:


Need more help? Explore our content at Blip Academy or Blip Community, watch tutorials on our YouTube channel, or get your questions answered in our support channel 😃

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