[Beta] Audience Management: Segment and Reuse Your Contacts Intelligently – Blip | Blip Help

Index

The Audience Management feature allows you to create, save, and reuse segmented audiences directly on the Blip platform. No spreadsheets. No rework.

With it, you define segmentation criteria, view the estimated audience size, and use that audience in your campaigns simply and scalably.

What are audiences?

Audiences are sets of contacts defined by filters applied to the data available in your contract. Unlike fixed lists, audiences are dynamic: they store the search criteria, not the contacts themselves. This ensures that the data is always up-to-date at the time of use.

Attention: The Audience Management feature is available in public beta for clients on outcomes plans.

Data quality and source

For segmentation to work correctly, it is essential that contact data is filled in the appropriate profile fields. The search only considers structured profile attributes, which means that:

Information saved in contact extras is not used for segmentation
If data (such as a name, for example) is saved only in extras, it will not be considered in the search

We recommend ensuring that important information is stored in the profile fields available for segmentation. If you have questions about this topic, contact your company's partner, your Blip service cell, or your internal technical team.

How to create an audience

When configuring an active sending campaign, you can define the audience in two ways:

1. Using profile attributes

You can segment contacts based on information such as:

Name
Phone number
Email
City
Gender
Date of last message sent by the contact
Document number

These filters can be combined to refine your audience.

Tips for filling out filters:

Name and city: you can type only part of the value (e.g., "Jo" or "San"), and the search will find related matches. At least 3 characters are required.
Email: partial searches are also accepted (e.g., "gmail" or part of the address).
Gender: must be selected from available options.
Date of last message: can be used as a specific date or range.

2. Using the audience from a previous campaign

It is also possible to reuse the audience from a campaign already executed. In this case, you can apply additional filters on this audience:

All contacts
Only those who read
Only those who did not read
Only those who replied
Only those who did not reply

Current version limitations:

It is not yet possible to combine multiple audiences (from various previous sends)
It is not yet possible to combine a previous audience with profile filters (you must choose one mode or the other)
It is not yet possible to send messages using templates with variables

This means messages that depend on dynamic personalization (such as the customer's name, for example) still require other sending formats.

How audience calculation works

After defining the filters, you can click Calculate audience. This process returns an estimate of the audience size, helping you understand the potential reach of your campaign before sending.

The number shown is an estimate, used to guide segmentation validation. It does not necessarily reflect the exact number of contacts who will receive the message.

Saving and reusing audiences

You can save your audiences for future reuse. This allows you to:

Standardize recurring campaigns
Gain speed in creating new sends
Ensure consistency in segmentation

Saved audiences store the segmentation criteria, not the contacts. This means that whenever you reuse a saved audience, it will reflect the most updated data at the time of use.

When to use Audience Management

This feature is especially useful when you want to:

Reach the right audience more intelligently, without relying on external manual segmentations
Reduce the use of external spreadsheets (CSV)
Create recurring segmentations
Reuse audiences from previous campaigns
Test different engagement strategies based on behavior

Frequently Asked Questions (FAQ)

1. Is Audience Management available to all clients?

No. The feature is exclusively available to clients who have already migrated to outcomes plans. If you don’t have access yet, contact your CSM to learn how to migrate.

2. Can I combine profile filters with an audience from a previous campaign?

No. Currently, you must choose between using profile attributes or a previous campaign audience. This limitation is temporary.

3. Can I use more than one previous campaign at the same time?

No. You can select only one previous campaign audience at a time.

4. Does the audience save contacts or filters?

The audience saves only the segmentation criteria. Contacts are defined dynamically at the time of use.

5. Is the number shown when calculating the audience exact?

Not necessarily. The number shown is an estimate used to guide segmentation validation before sending.

6. What happens if contact data changes?

Since audiences are dynamic, they always reflect the most updated data at the time of use.

7. Do I always need to click "Calculate audience"?

No, but calculating the approximate audience helps you get a sense of the size of the audience that will be impacted.

8. Can I reuse an audience in different campaigns?

Yes. Saved audiences can be freely reused, making it easier to create new sends.

9. Can I use these audiences with any type of template?

No. At this time, you can only use saved audiences or filter by profile or behavior if the template to be used does not contain variable parameters.

Support Links

Need more help? Explore our content at Blip Academy or Blip Community, watch tutorials on our YouTube channel, or get your questions answered on our support channel 😃