WhatsApp Business Manager – Blip | Blip Help

Index:

What is business management

Business Manager or Business Manager is Facebook's tool manager, It is each company can have its own.

Through it, a brand can manage all the tools offered by Facebook, including the count no WhatsApp (WABA).

Guide For Facebook Business Manager

The Business Manager is linked to a personal Facebook profile.

The WhatsApp activation process is done with the person with admin access your company's Business Manager.

How to Add People to Your Business Manager

WAS -WhatsApp Business Account

WABA is the company account on WhatsApp Business API, which is located within the Business Manager.

To facilitate the process, WhatsApp allows a brand to have as many WABAs as they want — both in your Business Manager and in that of Business Solution Providers (BSPs), but Ideally, each company should have only 1 WABA equivalent to a CNPJ/corporate name.

If WABA is deleted, the number will be consequently disconnected, therefore, it is the third party brand's sole responsibility to preserve the Business Manager.

How to submit an appeal request to try to approve your company's WhatsApp (WABA) account

BSPs

BSPs are responsible for ensure that WhatsApp policies are adhered to. They are the only companies authorized to create WABAs for third-party companies in their Business Manager.

Both WABAs and WhatsApp numbers activated by a BSP at the request of a brand will be always owned by this third party brand, holder of the BM.

WABA Concepts

Active notifications

Any message from the bot that initiates the first contact with a person through WhatsApp — when the person has not yet interacted with the company's phone number oru qany message from the bot sent to the user outside the 24-hour conversation window.

Attention: active notification directly impacts the tier and health of the number and Your templates need to be pre-approved by Facebook.

Status

Status shows you the state of your phone number: whether it is working normally, whether it needs your attention, whether it is offline or restricted for use.

If the quality rating reaches a low state or the phone number status changes, the status will be changed to Flagged or Restricted.

Status signaled

Flagged status occurs when the quality rating reaches a low state. If the message quality improves to a high or medium state and remains there for 7 days, the status returns to Connected. If the quality rating does not improve, the status will still return to Connected, but the no. will be placed at a lower message limit level.

Restricted Status

Restricted status occurs when the company reaches the message limit. During a phase like Restricted, you cannot send active notifications until a period of 24 hours has passed. However, the company can still respond to any messages customers send.

Number health

It is the number quality rating in WhatsApp API.

This classification is used to understand and present people’s reception of the company.

The rating can be high, medium or low:

high
Average
Low

The classification of number - which we call number health - is based on messages received in the last seven days and this classification is determined by feedback given in interactions, such as phone number blocking, reports or other issues.

Why should we track number health?

1. WhatsApp acceptance

2. Evolution oftier shipping (amount);

Tier 1 - 1K Customers/24h
Tier 2 - 10K Customers/24h
Tier 3 - 100K Customers/24h
Tier 4 - unlimited Customers/24h

3. Experience quality indicator of your user inside your bot.

Where do I monitor the health of the number?

1. The health of the number can be monitored in 2 ways:

Blip - Router or bot with connected number (growth)
And break in(Facebook)

And WABA

Your WhatsApp Business account's phone number status, quality rating, and message limits are listed in the Phone Numbers tab in WhatsApp Manager.

It's a Blip

TIER

WhatsApp tiers are message limits indicating the maximum number of conversations a company can initiate using each phone number in a period of 24 consecutive hours,

Message limits do not apply to user-initiated conversations.

There are four levels of Limits on company-initiated conversations for a 24-hour period:

1k customers/24h
10k customers/24h
100k customers/24h
unlimited customers/24h

Observation: Conversations initiated must be with unique customers.

A business starts with a limit of 1,000 conversations per phone number when completing the business verification process.

Tier progression

Meta automatically increases tier limits based on the volume and quality of messages sent. It is necessary to reach half of the current limit to advance to the next level.

Other criteria are:

Phone number status is Connected.
Phone number classification is Medium or High.
The number has been at the current message limit for at least 48 hours.

Whenever the company starts a new conversation with a unique customer, Meta will check whether the phone number limit should increase.

Is the status “connected”?
Is the rating medium or high?
Have you been at this limit for at least 48 hours?
In the last 7 days, have you started half the number of conversations your tier allows?

Example tier progression scenario

Tier reduction

In the same way that they increase, limits can also be reduced if users report or block your messages.

Whenever the company starts a new conversation with a unique customer, Meta will check the number's quality rating.If your rating has been Low for seven days, your message limit will drop one level immediately.

Quality controldos messages templates

Message Templates

Message templates are theactive notifications. These messages pass through WhatsApp analyticsand can be approved or disapproved.

It is only possible to send models that are approved.

Message templates also feature status:

Under review
Rejected
Approved
Active - pending quality
Asset - high quality
Asset - medium quality
Active - low quality
Slow
Disabled
Appeal requested

Find out more by accessing the article: Questions about message templates on WhatsApp

Message template guidelines

Active notifications and components with CTAs need to be registered as message templates.
Track the status of message templates.
Rejected templates can be edited and submitted for approval again.
Respect the rules for creating models such as offering examples whenever necessary, correctly representing variables, content in accordance with WhatsApp policies.
Only use active models. Do not use paused models, review your strategies - try to understand why the model was paused - and wait for it to become active again.
You can make appeals to the message template.

WhatsApp Business Messaging Policy

Follow the rules of documentation do WhatsApp.
Keep your account information up to date: email, website, phone, address.
Only contact those who gave you their phone number or permission to contact you.
The opt-in needs to be clear and contain your company name.
Respect people's decisions to opt-out, block and remove the person from the sending list.
When using automation (chatbots) ensure a good experience for people.
Protect data and comply with the law.
Check prohibited organizations and uses. See also WhatsApp Commerce Policy

Campaign insights

Quality Preview: Send new templates to a smaller group of users and get a preview of their quality before scaling a large campaign
Audience segmentation:analysis of users in relevant groups so that the brand can observe the effectiveness of the campaign.
Insights de Performance: Template-level analysis and insights for large campaigns. Possibility of diagnosis and performance comparison.
Novo dashboard: Insights into templates will be made available within WhatsApp Manager (WABA).

Template quality control

Template quality penalties, rather than brand number penalties. A pause and rejection system was implemented in the template with poor performance according to the Goal criteria.

Pause notifications in the template

Brands will be notified that a template has been paused as follows:

Alert in WhatsApp Manager (WABA)
Email notification to brand WhatsApp Manager admins
Automatically, using the webhook: message_template_status_update

Template editing

If the brand encounters problems with the quality of the template, it will be possible to edit it in WABA itself without having to resubmit it for approval. At Blip, you will need to create a new template.

Reduced number blocking by users

Now, the user can evaluate and/or report a sent template.

How to maintain good quality?

Follow and respect WhatsApp business guidelines:

Tips

Test: Different templates, shipping times, different shares (link, button, contact).If possible, have more than one campaign number.
Maintain interaction:Encourage people to interact with messages.
Updated base: The quality of the base influences a lot. And cellphone? Do you have Whatsapp? Recent opt-in?
Documents: Create your timeline.

How to improve quality rating

Expected message: only send to people who opted-in.
Relevant:send messages that are timely and relevant to your target audience.
Monitor quality-related insights: Track the 30-day quality history, the reasons given for low and average health, and also the quality of the templates. This information can help identify when quality has dropped and possible reasons why.(available at WABA)
Check if your company has added new templates: Check if new models have been added in the last 7 days. This can help identify the problematic model.
Follow WhatsApp policies: make sure your messages follow the WhatsApp Business policies It is channel commercial policy.

Always ask yourself:

How is thecustomer experience?
Am I causing unnecessary friction? Do I ask for a lot of information and at the right time?
My channel gives trust (good and pertinent reception; number checked; clear links)?
The customer iswaiting a long time to get an answer?
The channel is managing to deliver theobjective presented?
Am I sending too many messages? The customer gets what they wantquick and practical?
The user opted to receive this message, with aclear and recent opt-in? He can opt-out when you want?

To find out more, visit FAQ about the subject.

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃