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Model categorization

  • Updated

Index:

  1. Overview
  2. Updates for incorrectly categorized templates
  3. Examples of re-categorized utility > marketing templates


Overview 

From now on, all WhatsApp message templates created will undergo a 24-hour Meta assessment to determine whether the chosen category is correct or needs to be updated.

 

Updates for incorrectly categorized templates

Starting October 14th, Meta will update miscategorized templates daily and provide 24-hour notice to WABA administrators. This measure will target utility templates that should be categorized as marketing.

 

They will continue to notify WABA administrators of template category changes via email notices, WhatsApp Manager alerts, and webhooks (`updated_category` webhook).

 

Users may continue to request a review within this 24-hour period or after the category change if they believe Meta has made or will make a change that is inconsistent with its template category guidelines.

 

Examples of re-categorized utility > marketing templates

Sales, Marketing and relationship narratives:

  • We have a pre-approved credit card just for you! Take advantage of the introductory offer!
  • Your new card can be requested now!
  • You are eligible for a loan with pre-approved credit via app or chat.
  • As we approach the end of the year, we're reflecting on what motivates us: you. We appreciate having you as a valued customer.
  • You can buy a new car with credit we can approve for you now!
  • For security reasons, please confirm that you have requested a credit limit extension via the app.

Any template with a mix of utility and marketing content is classified as marketing. If the customer just sends a payment reminder, that's utility. However, if any part of the template includes anything promotional, it is considered marketing. Examples:

  • "Protect your family from seasonal flu and get vaccinated now! Go to the nearest laboratory or branch with your Savings Wallet and get the tetravalent vaccine at a special price."
  • "Everything is ready for you to activate your loyalty program. Now, just enter your registered email or phone number and make the payment of R$10 via Pix or credit card."
  • "Pay in advance and save with 'SAVE10'" or similar.

 

More sales, marketing and relationship storytelling:

  • Did you know? We install a new tower in your area so you can enjoy an optimized network experience. To find out more, visit our website or contact us via WhatsApp.
  • You have not completed your purchase! Log in to your profile to pick up where you left off.
  • Hello, I'm your new virtual assistant! I can offer support or help you find the products you need!
  • We have a pre-approved credit card for you! Take advantage of an introductory rate offer.
  • This is your invoice information: Follow the PIX code for payment. Pay in advance and save with code SAVE10!

Examples eligible for appeal (Subject to improvements on our platform):

  • To continue with the collection, select one of the options below. If you do not cancel or recognize this service, it will be renewed.
  • I'm the Virtual Assistant and this is our official WhatsApp channel. This is your invoice information: Follow the PIX code for payment.

 

More information at Meta documentation.



For more information, access the discussion on the subject at our community or the videos on our canal. 😃



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