Time Reach - Instagram

Index:

1. What is reach?
2. Time Reach Chart
3. Subtitle
4. Table

 

Understand how the reach metric is used within the area that analyzes the performance of your connected pages

In the Proprietary Metrics module, you can visualize data from the posts and interactions of the pages connected to STILINGUE. This area also displays important graphs for generating insights. 

In the side menu, access the Time Reach Graph, within the Publications Analysis section:

 

What is reach?

Reach is a metric directly from Instagram that represents the number of people who viewed a publication from your page. In the case of this metric, even if a user has seen the same publication 5 times, they will be counted only once, as it is a unique user. 

For this chart are considered organic posts and Dark Posts.

 

Time Reach Chart

 

 

1. Chart period 

Select how you want to display the data for the period on the graph: daily, weekly, and monthly.

2. Reload card

Refresh the chart information so that the most recent data is displayed. 

3. Export button

Here it is possible to export the graph directly and quickly, choosing among various formats, such as, for example, image and CSV. 

4. Scope of Publications

How many times a unique user viewed an image or video posted on the social network. 

5. Carousels

Number of users who viewed a carousel, publications made in album format, i.e., more than one photo in sequence. 

Note: currently, the Instagram API does not provide reach data for carousel-type dark posts. 

6. Posts 

All publications made during the filter period that feature only one photo.

7. Dark Posts

Number of users who viewed ads (dark posts) made per day, week, or month.

Note: Instagram reach data is delivered for most publications collected in this area. Only for those not returned by the API, the reach appears as zero in this metric.  

8. Stories

Number of users who viewed the stories during the filter period. 

9. Reels

Number of users who viewed a Reel, publications made in short video format.

 

Subtitle

You can select which topics of the graph you want to display or hide. To view only the metrics necessary for your analysis, simply click on the legends that display data that will not be analyzed and hide them.

Table 

 

1. Show

You can choose to view between 5 and 100 pieces of data at once.

2. Search

Use this field to search for the numbers presented in the chart.

It is important to note that it is possible to aggregate the metrics of Carousel and Publications presented in the Time Reach table, as they are considered distinct formats of publication and therefore the values do not overlap.

 

Note: currently, the metrics for Time Reach are updated for up to 100 posts from the last 30 days. It is possible to increase the limit of days and the quantity of collected/updated posts in the proprietary collection, but this will impact the entire page collection. If you are interested in doing so, please consult your account manager to explore this possibility.

For more information, visit the discussion on the subject at our community or videos on our channel. 😃