Data Collected from Instagram - Proprietary Metrics June 25, 2025 12:36 Updated Learn which metrics are collected and which are not collected by Instagram in Proprietary Metrics. Proprietary Metrics is the STILINGUE area where you have access to various metrics that display information about the performance of your proprietary page in the desired date range. See below which metrics are (and which are not) collected by your proprietary Instagram profile, understand its limitations, and learn how updates work. Platform collection SLA: STILINGUE Smart Care and Proprietary Metrics All collection channels have a 95% SLA between average time and time limit (indicated below). The collection expectation is 99.0% of publications within 24 hours after the time limit. It is important to note that the social network mentioned in this guide may not necessarily be available in the STILINGUE Smart Care module. Note: the "Update" column should also be considered to identify the date range and the amount of data collected at the time the proprietary page is connected. Data Do we collect? We collect via webhook Limitation Automatic Retroactive Responses to a story Yes *Text format only. Question Box No Mentions in Story No Instagram Canvas Publications No Organic Posts, IGTVs* and Reels Yes No IGTVs are not distinguished from videos posted on Instagram. Latest 100 publications of any type from the last 30 days. Every 15 minutes. Stories owners Yes No Last 100 publications from the last 30 days. Every 100 minutes. Reposts owners of stories that mentioned the owner's page No Sharing Yes Only organic posts. Due to API limitations, it's not possible to update mentions, photo tags, or dark posts Mentions in private profiles No Data currently not released by the Instagram API. Third-party stories that mentioned the proprietary page No Data currently not released by the Instagram API. Clicks on links posted in stories No Due to Instagram API limitations, it is not possible to track the click volume of this interaction. Mentions made in comments on non-owned publications No Mentions in photos/posts Yes No Only likes and comments due to API limitations Mentions in photos/videos/ Reels Yes Yes Tabs No Data currently not released by the Instagram API. Dynamic ads No Limitation of STILINGUE Comments from third parties on Instagram posts No It is possible to collect only a sample of posts that mention proprietary pages connected to STILINGUE, due to limitations of the Instagram API. Saves Yes According to the SLA documentation Reach Yes No If the connected user has access to the advertising account Dark Posts, boosted IGTVs, and Dark Stories Yes No IGTVs are not distinguished from videos posted on Instagram. The ad must be among the 120 most recent ads published by the ad account. Additionally, the ad must be active and targeted to Stories or Feed. At most, the last 300 ads from the ad account. Every 100 minutes. Comments and replies to comments from dark posts. Yes No The dark post needs to be among the 300 most recent ads and already have at least 1 comment to collect its comments. The last 500 comments and their last 500 replies are collected. Every 45 minutes. Only in STILINGUE Smart Care*** Mentions of the proprietary page on public profiles, including Reels (except IGTV). Yes Yes Collection is done for mentions in general, excluding IGTV due to API limitations. Sample of comments on mentions to the proprietary page Yes - Only a sample is collected, because during the comment collection period, more than 50 comments may be made. Rule valid only for text mentions. Following the SLA documentation, the last 50 comments from the mentions are collected. These mentions must be among the last 100 from the past 30 days. Inbox (Direct Message) Yes Yes -Inboxes sent via Messenger are not collected due to STILINGUE limitations. - If a conversation is updated with a new message, the API will return the entire thread to retrieve the beginning of the conversation. By default, the last 25 conversations are retrieved regardless of the update. - It is not possible to respond to inbox messages received more than 7 days ago through the platform. Interactions Do we collect? Do we collect through webhook? Limitation According to the SLA documentation. Likes Yes No According to the SLA documentation. Comments on organic posts/ Reels Yes Yes. Last 1000 comments on each post from the last 30 days. Every 15 minutes. Mentions in stories Yes No Pages (open) mentioned in stories are automatically sent via Instagram inbox. Mentions in stories made on private profiles are not displayed on the platform, except in cases where the private profile follows the mentioned page. Comments on IGTV publications Yes No IGTVs are not distinguished from videos posted on Instagram. Video and reels of proprietary publications Yes No No disponible para dark posts. According to the SLA documentation. Replies to comments on organic posts Yes Collects all messages every 15 minutes. *Important! IGTV collection still exists, but follows the following rule: those published before October 5, 2021, are collected without differentiation by STILINGUE (meaning: as videos). This is because Instagram disabled the option to create new IGTVs, but to preserve the history, it kept those that were already on the platform. For more information, visit the discussion on the subject at our community or videos on our channel. 😃 Related articles Technical Data & Other Definitions - STILINGUE Data Collected from TikTok - Proprietary Metrics Engagement Index - Proprietary Metrics Open Sea Data Handling - YouTube Data Collected from LinkedIn - Proprietary Metrics