Learn which metrics are collected and which are not collected by Instagram in Proprietary Metrics.
Proprietary Metrics is the STILINGUE area where you have access to various metrics that display information about the performance of your proprietary page in the desired date range. See below which metrics are (and which are not) collected by your proprietary Instagram profile, understand its limitations, and learn how updates work.
Platform collection SLA:
STILINGUE Smart Care and Proprietary Metrics
All collection channels have a 95% SLA between average time and time limit (indicated below). The collection expectation is 99.0% of publications within 24 hours after the time limit. It is important to note that the social network mentioned in this guide may not necessarily be available in the STILINGUE Smart Care module.
Note: the "Update" column should also be considered to identify the date range and the amount of data collected at the time the proprietary page is connected.
| Data | Do we collect? | We collect via webhook | Limitation | Automatic Retroactive |
| Responses to a story | Yes | *Text format only. | ||
| Question Box | No | |||
| Mentions in Story | Yes | Yes | ||
| Instagram Canvas Publications | Yes | |||
| Organic Posts, IGTVs* and Reels | Yes | No | IGTVs are not distinguished from videos posted on Instagram. | Latest 100 publications of any type from the last 30 days. Every 15 minutes. |
| Stories owners | Yes | No | Last 100 publications from the last 30 days. Every 100 minutes. | |
| Reposts owners of stories that mentioned the owner's page | No | |||
| Sharing | Yes | Only organic posts. Due to API limitations, it's not possible to update mentions, photo tags, or dark posts | ||
| Mentions in private profiles | No | Data currently not released by the Instagram API. | ||
| Third-party stories that mentioned the proprietary page | No | Data currently not released by the Instagram API. | ||
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Clicks on links posted in stories
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No | Due to Instagram API limitations, it is not possible to track the click volume of this interaction. | ||
| Mentions made in comments on non-owned publications | Yes | Yes | Mentions made in comments on non-owned posts | |
| Mentions in photos/posts | Yes | No | Only likes and comments due to API limitations | |
| Mentions in photos/videos/ Reels | Yes | Yes | ||
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Tabs
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No | Data currently not released by the Instagram API. | ||
| Dynamic ads | No | Limitation of STILINGUE | ||
|
Comments from third parties on Instagram posts
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No | It is possible to collect only a sample of posts that mention proprietary pages connected to STILINGUE, due to limitations of the Instagram API. | ||
| Saves | Yes | According to the SLA documentation | ||
|
Reach |
Yes | No | ||
| If the connected user has access to the advertising account | ||||
| Dark Posts, boosted IGTVs, and Dark Stories | Yes | No |
The carousel type is not collected because we do not have access to its metrics and comments due to API limitation.
IGTVs are not distinguished from videos posted on Instagram. The ad must be among the 300 most recent ads published by the ad account. Additionally, the ad must be active and targeted to Stories or Feed. To ensure data collection, it's also necessary that the person who established the connection is the author of the creatives. |
At most, the last 300 ads from the ad account. Every 100 minutes. |
| Comments and replies to comments from dark posts. | Yes | No | The dark post needs to be among the 300 most recent ads and already have at least 1 comment to collect its comments. | The last 500 comments and their last 500 replies are collected. Every 45 minutes. |
| Only in STILINGUE Smart Care*** | ||||
| Mentions of the proprietary page on public profiles, including Reels (except IGTV). | Yes | Yes | Collection is done for mentions in general, excluding IGTV due to API limitations. | |
| Sample of comments on mentions to the proprietary page | Yes | - |
Only a sample is collected, because during the comment collection period, more than 50 comments may be made. Rule valid only for text mentions. |
Following the SLA documentation, the last 50 comments from the mentions are collected. These mentions must be among the last 100 from the past 30 days. |
|
Inbox (Direct Message) |
Yes | Yes |
-Inboxes sent via Messenger are not collected due to STILINGUE limitations. - If a conversation is updated with a new message, the API will return the entire thread to retrieve the beginning of the conversation. By default, the last 25 conversations are retrieved regardless of the update. - It is not possible to respond to inbox messages received more than 7 days ago through the platform. |
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| Interactions | Do we collect? | Do we collect through webhook? | Limitation | According to the SLA documentation. |
| Likes | Yes | No | According to the SLA documentation. | |
| Comments on organic posts/ Reels | Yes | Yes. | Last 1000 comments on each post from the last 30 days. Every 15 minutes. | |
| Mentions in stories | Yes | No |
Pages (open) mentioned in stories are automatically sent via Instagram inbox. Mentions in stories made on private profiles are not displayed on the platform, except in cases where the private profile follows the mentioned page. |
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| Comments on IGTV publications | Yes | No | IGTVs are not distinguished from videos posted on Instagram. | |
| Video and reels of proprietary publications | Yes | No | No disponible para dark posts. | According to the SLA documentation. |
| Replies to comments on organic posts | Yes | Collects all messages every 15 minutes. | ||
*Important! IGTV collection still exists, but follows the following rule: those published before October 5, 2021, are collected without differentiation by STILINGUE (meaning: as videos). This is because Instagram disabled the option to create new IGTVs, but to preserve the history, it kept those that were already on the platform.
For more information, visit the discussion on the subject at our community or videos on our channel. 😃