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Stories - Instagram

  • Updated

Index:

  1. Collect
  2. Limitations
  3. Stories Sponsored
  4. Top Menu 

 

Understand how the specific metrics of Instagram Stories work for your proprietary publications.

The Stories section within Proprietary Metrics was developed to display specific data for this Instagram feature. This is another feature that STILINGUE provides for you to track and monitor the performance of your publications. 

 

Access is done through the sidebar:

 

Collect 

When an Instagram story is published, it is collected within the STILINGUE timeframe (duration of this type of publication). Afterward, it becomes a standard publication in Proprietary Metrics and has its metrics updated every 15 minutes for the last 100 stories published in the last 30 days. 

 

If the Story has not been collected within 12 hours, open a ticket in the chat to check with the Customer Support team because after 24 hours, it is not possible to insert the publication into the system due to Meta API rules. 

 

Limitations:

  • Reposts from stories that mention the owner's page are not collected;
  • Stories that are shares of posts or Reels from third parties are not collected;
  • Live Video stories are not collected;
  • Metrics for stories in highlights are not monitored.

 

Stories Sponsored

Dark Stories (paid publications) remain available for a longer period, as selected on the social network at the time of their creation.

 

Attention! In order to comply with the requirements as an official Meta partner (Facebook/Instagram), we have made an adjustment in the image collection process, which expires from the API after 4 days for STILINGUE Smart Care and Listening. In Proprietary Metrics, this time frame is 30 days for posts and 24 hours for organic stories.

 

Attention! It's not possible to display stories through the Listening Conversation Filter, as this format is not available in the "interactions" field.

 

Top Menu 

By clicking on each of the options shown below, you can change the view of the Stories:

 

 

1. +Hot

Stories that are still making waves on the network, meaning they are receiving a lot of interactions from users.

2. +New

Chronological order of the story from the most recent date of the filter.

3. +Old

Chronological order of the story starting from the oldest date of the filter.

4. +Reach

Descending order of stories with the highest reach among users, that is, the number of unique users who viewed these publications during the filter period.

5. +Impressions

Descending order of the number of times the story appeared to the user during the filter period. 

6. + Returns

Descending order of the number of times a user clicked to view the same story again. 

7. +Advances

Descending order of the number of times a user advanced to the next story, without finishing viewing the previous one. 

8. +Exits

Descending order of the number of times users interrupted the viewing of the story, exiting before completing the display. 

9. +Responses

Descending order of the number of responses made to the story via Direct Message.

 

Note: It is possible to export the stories, choosing between exporting only the visible publications on the page or a maximum of 30 thousand publications from the filter. 

 

Publication card

These are the available metrics on the custom publication card for the stories function:

 

 

1. Returns

Number of times a user clicked to view the same story again. 

2. Advances

Quantity of times a user advanced to the next story, without finishing the previous one. 

3. Exits

Quantity of times users interrupted the display of the story, exiting before the end of the display. 

4. Responses

Number of responses made to the story, via Direct Message.

5. Reach

Number of unique users who saw the stories in the filter period.

6. + Impressions

Quantity of times the story appeared to the user in the filter period. 

7. Groups

Displays the Groups in which the publication was collected.

8. Themes

Shows the Themes in which the publication has been classified.


For more information, visit the discussion on the subject at our community or videos on our channel. 😃

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