Publications x Interactions - Instagram

Compare the quantity of Instagram posts to the interactions made by users on the platform.

In the Proprietary Metrics section, besides being able to visualize important data through customized graphs, you have access to the comparison of results that can provide insights relevant to internal strategies. 

To access the graph, click on "Publications x Interactions" in the sidebar:

Graph: Volume of Publications x Volume of Interactions

1. Chart period

Visualize the graph data by selecting whether the information appears per day, week, or month. 

2. Export Report

Export the charts and the table with the results. Here, it is also possible to export the table separately.

3. Reload card

Refresh the chart information so that the most recent data is displayed. 

4. Export Button

Export the chart by choosing between the image and various formats. 

5. Interactions

Number of organic interactions (likes and comments) made on publications. 

Note: If a publication is made on the 17th and receives a comment on the 18th, when applying the filter considering only the 17th, the comment will appear because the graph takes into account the date of the publication, not the date of the interaction.

6. Posts

Number of organic posts that appear on the user's timeline, without promotion. 

Note: the caption can be disabled, displaying only the data that you consider relevant at the moment. By clicking on the legend criteria, it turns gray, and the other points are highlighted. 

Zoom

You can click on any point on the graph and be redirected to Zoom. This area will enlarge and show the graph's data in detail. 

Table

1. Export

Export the content in CSV format through the table. 

2. Show

You can choose to view between 5 and 100 pieces of data at once. 

3. Search

Search for the numbers presented on the graph using the field.

For more information, visit the discussion on the subject at our community or videos on our channel. 😃