LinkedIn Analysis - Overview

Discover the most relevant numbers for your LinkedIn proprietary pages. Access the Proprietary Metrics area to track data important for the performance of your pages connected to the tool and gain custom insights. 

 

LinkedIn 

LinkedIn is characterized as the world's largest professional social network, offering connections between companies and individuals that strengthen business relationships among members. With that in mind, STILINGUE considers LinkedIn as one of the proprietary channels of the platform. 

 

Access the Overview area using the side menu:

 

 

Attention! This area analyzes proprietary publications from the connected page. If you delete the publications from your page, the collected data will no longer be displayed, as these metrics are directly related to proprietary publications. 

 

Top Menu 

In this area, you can select the chosen date range for data analysis and change the metrics update time. 

 

 

1. Change filter view 

The filter view can be collapsed or completely hidden by this action. 

2. Automatic update 

You can choose the data update interval displayed on the page. Data can be updated in cycles of 3, 6, 15, 30 minutes, or 1 hour, depending on the number of clicks on the icon: 

 

To deactivate, simply click on the icon until the action is disabled. 

3. Filter 

Selects the period during which publications and other interactions will be displayed.

 

Before proceeding with the analysis, an important point to consider: the Overview area shows the comparative percentage based on the data provided by LinkedIn. This means that when selecting a specific date in a filter, a percentage comparison will be made with the previous period. This percentage is displayed below each number. 

 

Follow the analysis of LinkedIn Overview: 

 

 

1. Followers 

Total number of page followers according to the most current value.

2. Posts 

Quantity of publications made within the filter period. 

3. Interactions and Views 

Interactions and views made by users during the filter period.

3.1 Interactions 

Total number of interactions made, divided among:

3.2 Likes 

Number of likes on publications. 

Notes: the platform only considers the likes on posts; in other words, reactions are not counted. 

3.3 Views 

Quantity of video views on publications. 

3.4 Comments 

Comments made on publications within the filter period. 

3.5 Shares 

How many times publications made within the filter period were shared by users. 

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