Overview - Twitter

Discover the most relevant numbers about your Twitter account.

In the Proprietary Metrics section, you can track key insights regarding the performance of your pages connected to the tool. 

Attention! This area analyzes proprietary publications from the connected page. If you delete publications from your page, the collected data will no longer be displayed since these metrics are directly related to proprietary publications. 

Twitter 

Twitter stands out as a globally popular and widespread microblogging social media platform. Brazil is one of the social networks with the highest number of connected users. To make the most of the analysis options, it's important to understand and monitor relevant data collected on your proprietary page using STILINGUE.

Within the Proprietary Metrics section, you can view detailed information about your page's performance.

Top Menu 

The menu in this area helps you determine a date range for analyzing the presented data, as well as change the metrics update time. 

Before proceeding with the analysis, an important point must be considered: this section shows the comparative percentage based on the data provided by Twitter. This means that when selecting a specific date in a filter, a percentage comparison will be made with the previous period. This percentage is displayed below each number. 

Example: when opening the Overview of Proprietary Metrics, you selected the 7-day filter. The percentage that appears below the number in all categories of the charts refers to the last 7 days. Therefore, if your filter selects the date range 07/15 to 07/21, the percentage will compare the data with the previous 7 days, namely, 07/08 to 07/14.

If the percentage in a graph exceeds 100%, it means that the previous filter period had data with lower values, and now (with the insertion of a large volume of data) the number has exceeded the previous date. When you select 30 days in the filter, for example, you compare with the same period, i.e., 30 days ago.

Important! When selecting "last month" in the filter, pay attention to the number of days (29, 30, or 31 days) because the comparison will be made with the exact number of days, and not by comparing with the other month itself.

Let's assume that the page was not connected in the last 30 days, so there would be no publications collected by the platform. Suddenly, upon connecting the page, the latest 100 publications from the past 30 days are collected. Among these data, there would be 10 thousand likes. Since the previous month had "zero" publications, the percentage below the value will exceed 100%. 

Follow the Twitter Overview: 

1. Followers

Number of followers on your proprietary page, according to the selected filter period. 

2. Posts

Quantity of publications made during the filter period.

3. Interactions

In this area, you can visualize the interactions carried out on publications within the filtered period, through the following metrics:

3.1. Total interactions 

Total volume of interactions.

3.2. Likes

Sum of likes from all publications.

3.3. Retweets

Quantity of Retweets (RTs) within the period.

Note: You can enable the collection of retweets in your search. By doing this, only follower metrics will appear on the publication card. Like, share, and comment metrics will not be present on any retweet and will be marked as N/A.

 For more information, visit the discussion on the subject at our community or videos on our channel. 😃