Overview - YouTube

Learn about the most relevant numbers for analyzing your YouTube proprietary pages. Access the Proprietary Metrics section to track key insights into the performance of your pages connected to the platform. 

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Here, you can select a date range to analyze the data presented during that period, as well as change the metrics update time. 

Attention! For this section, the Proprietary Metrics filter provides data up to 1 year ago. To filter a longer period, you need to divide it and generate the data separately. 

Before proceeding with the analysis, an important point to consider: this section shows the comparative percentage based on the data provided by YouTube. This means that when selecting a specific date in a filter, a percentage comparison will be made with the previous period. This percentage is displayed below each number. 

Example: when opening the Overview of Proprietary Metrics, you selected the 7-day filter. The percentage that appears below the number in all categories of the charts refers to the last 7 days. Therefore, if your filter selects the date 07/15 to 07/21, the percentage will compare the data with the previous 7 days, i.e., 07/08 to 07/15. 

If, in any graph, the percentage exceeds 100%, it means that during the previous filter period, there were data with lower values, and now (with the insertion of a large volume of data), the number has extrapolated compared to the previous date. When you select 30 days in the filter, for example, you compare with the same period, i.e., 30 days ago. 

Let's assume that for 30 days the page was not connected; therefore, there would be no page publication on the platform. Suddenly, upon connecting the page, the latest 100 publications from the past 30 days are collected. Among these data, there would be 10 thousand likes. Since the previous month had "zero" publications, the percentage below the value will exceed 100%. 

Follow the YouTube Overview: 

1. Subscribers 

Number of users subscribed to your own account, according to the selected filter period. 

2. Posts

Informs the quantity of publications made in the filter period.

3. Interactions and Views

All interactions made on the videos, according to the videos' publication date, are presented, divided by: 

3.1. Total

Total volume of interactions.

3.2 Liked

Sum of likes from all publications.

3.3 Video Views

Number of views of proprietary videos within the period.

3.4 Comments

Total volume of comments on proprietary publications within the period.

For more information, visit the discussion on the subject at our community or videos on our channel. 😃