Skip to main content

WhatsApp API Account

  • Updated

A WABA is the company's account on the WhatsApp Business API, which is managed within the Business Manager. To streamline the process, WhatsApp allows a brand to have as many WABAs as it wants—whether in its own Business Manager or in the Business Solution Providers' (BSPs) Manager. However, ideally, each company should have only one WABA corresponding to a single tax ID/business name.

If a WABA is deleted, the associated number will be consequently disconnected, so it is entirely the responsibility of the third-party brand to preserve the Business Manager.

During activation, you will create and share the WABA by completing the pop-up steps in Facebook and activating the number that will be used to communicate with your customers. Afterward, it is essential to verify the business, to prove to Meta that your company is real and duly registered in Brazil (or the country of registration).

For more information, check out the discussion in our community or watch videos on our channel. 😃

Related articles