What is Blip GO? – Blip | Blip Help

Blip Go is a customer service platform via WhatsApp Business App that combines an Artificial Intelligence assistant with the possibility of human support on the same channel. It is designed for small businesses that want to automate conversation triage without giving up personal contact with the customer.

Before Getting Started

To use Blip Go, make sure you meet the following essential requirement:

Exclusive WhatsApp Business App Channel: You must have an account on the WhatsApp Business app. The platform uses Meta's Coex API, which allows the AI assistant and human agent to coexist on the same number without conflicts. Blip Go does not support other channels such as Telegram, Instagram, or WhatsApp Consumer. If your operation requires multiple channels or more advanced reports, the recommendation is to migrate to the Blip Platform (the company's full product).

Step by Step

1. Understanding the Features Available on Your Dashboard

Blip Go centralizes your operation through specific resources structured for automation and management:

AI Assistant: Performs the initial triage of messages received from your customers, responding automatically based on the knowledge base you configured on the platform. The assistant can also qualify the customer by asking questions you need to know before handing over to human support.
Hybrid Support: When the virtual assistant cannot resolve the request or human contact is necessary, the AI directs the conversation directly to an agent, keeping the entire dialogue history visible.
Contact Kanban: A visual panel structured to organize your conversations by stages of your funnel, allowing you to segment your customers and plan campaigns.
Mass Campaigns: A feature that allows sending proactive messages (templates) to your contact lists, with all management performed within the platform interface itself, with much greater security.

2. Understanding the Single Plan and Billing Structure

Blip Go’s commercial model operates under a simplified format:

Single Plan (Blip Go Essential): There are no different tiers, categories, or advanced plans. The product consists exclusively of the Blip Go Essential subscription.
Monthly Subscription Fee: The fixed cost is R$ 299/month.
Plan Inclusions: By subscribing to the plan, you are entitled to:
- Unlimited conversations via WhatsApp Business App for organic messages (all messages you receive from customers and initiate directly through the app).
- Virtual AI assistant with automatic triage, customizable knowledge base, and lead qualification.
- Integrated human support with full history maintenance.
- Visual contact Kanban for management, segmentation, and planning.
- 100 active sends per month included for Mass Campaigns on Blip Go.

3. Monitoring Active Sends and Excess Costs

It is important to differentiate the role of Artificial Intelligence from your company’s proactive actions:

Free Monthly Allowance: You receive 100 active sends free per month for conducting Mass Campaigns. Active sends are messages proactively sent by you to your contacts through Blip Go.
AI Messages: Messages sent automatically by the AI assistant during regular conversations are not charged and have no usage limit.
Excess Fee: If you exceed the allowance of 100 manual or campaign active sends within the month, you will be charged R$ 0.60 per additional send. This residual amount will be billed on the next invoice, in the following month.

4. Managing the Trial Period and First Billing

When initially subscribing to Blip Go, the trial rules follow the criteria below:

Trial Duration: You receive a free trial period of 15 days, with access to all plan features and the right to up to 100 active sends at no cost. Cancellation within this period does not generate any charges.
Non-extendable Period: The 15-day trial period cannot be extended. At the end of this interval, the transition to regular billing occurs automatically unless you cancel before the period ends.
Billing Cycle: Billing follows the standard monthly calendar (from the 1st to the last day of the month).
First Month After Trial (Proportional Billing): The amount charged on the first invoice after the 15-day trial will be calculated proportionally (pro rata), strictly considering the days you used within the current billing cycle.
Subsequent Months: From the second full month onward, the full charge of R$ 299/month applies.
Invoice Delivery: The billing document is sent electronically by the 10th day of the month following the usage, directly to the email you registered on the platform.

Practical Billing Example: If you started your trial period on the 21st of a given month, your 15 days of full free use will extend until the 5th of the following month. From the 6th onward, your billing will begin to be calculated, and the first invoice will charge only the proportional amount for the remaining days of that specific month.

5. Canceling Your Subscription

Blip Go does not require a minimum contractual commitment or mandatory retention period, allowing you to terminate the service at any time without penalties or fines. There are also no implementation, setup, or onboarding fees.

If you choose to discontinue use, follow the instructions in the article: How to cancel your Blip GO subscription.

If your contract is already active and out of the trial period at the time of cancellation, a final proportional charge will be generated based on the exact days the service was active in the current cycle.

Need more help? Explore our content at Blip Academy or Blip Community, watch tutorials on our YouTube channel, or get your questions answered on our support channel 😃