How to Manage Active Campaigns and Messages in Blip Go

1. Monthly Sending Quota

2. Message Templates: Creation and Approval

3. Template Status

4. Contacting Meta

5. How to Send an Active Message via Blip Go

6. Tips

Active messages are proactive communications sent by you to your contacts through WhatsApp using Blip Go. They are used to send notifications, promotional campaigns, reminders, or important updates.

On the WhatsApp Business Platform, any active message must mandatorily use a template (message model) pre-approved by Meta before sending. This process ensures compliance with the platform's commercial policies, preventing spam practices and preserving the channel's effectiveness.

Notes:

1. Active messages are completely different from messages sent by the AI assistant during a conversation. Only manual sends and campaigns consume your monthly quota of 100 free sends. Responses and interactions from the AI agent are completely unlimited and free.

2. You can start or continue a conversation with your customer directly via the WhatsApp Business App without needing a template or paying for an active send. Charges and templates only apply when you send an active message through the Blip Go Platform.

Before You Start

To use this feature, make sure you meet the following requirements:

• Have an active account on the Blip Go plan.

• Have access to the Blip Go platform to create and send templates.

• Be aware of the WhatsApp Business messaging policies imposed by Meta.

Monthly Sending Quota

Each Blip Go account has specific consumption rules for sending active messages:

• 100 free active sends included monthly in the plan.

• $0.60 charged for each additional send, with the amount added directly to your next invoice.

• Monthly limit reset performed automatically along with your billing cycle, covering the period from the 1st to the last day of the month.

Message Templates: Creation and Approval

Creating templates is mandatory for sending active messages. The development process takes place within the Blip Go platform, but the final review and approval are the exclusive responsibility of Meta.

Average Approval Time

The time Meta takes to review and update your template status varies depending on the type of validation performed:

Factors That Increase Review Time

Templates with the following characteristics leave automated analysis and require human review by Meta, increasing wait time:

• Use of links in the message body.

• Use of dynamic variables in the message body.

• Use of media such as images in the template.

• Use of media such as videos in the template.

• Highly promotional language.

• Language with excessive urgency appeals.

• Requests for sensitive personal customer data.

• Use of shortened links, such as bit.ly, which raise suspicion in Meta's security systems.

• Use of shortened links, such as tinyurl, which raise suspicion in Meta's security systems.

• High volume of simultaneous requests in Meta's review queue.

What to Do If the Template Is Not Approved Within 24 Hours

If your template remains with the message Under Review for more than 24 hours, follow these steps:

1. Recreate the template keeping the exact same content, as often the second submission goes through automated approval within a few minutes.

2. Carefully check for suspicious elements for the automatic filter, removing shortened links or expressions with overly aggressive tone.

3. Contact Meta's support team directly through the official links provided at the end of this article.

Template Status

During and after submitting the message template for validation, the platform interface will display specific indicators about the current status of the component:

What to Do When the Status Is "Rejected"

A rejection indicates that your text or media violates the commercial and security guidelines established by Meta. The most common reasons for this refusal include:

• Content considered excessively promotional.

• Use of misleading language.

• Use of unverifiable promises.

• Request for sensitive data such as passwords.

• Request for sensitive data such as credit card numbers.

• General violation of WhatsApp Business usage policies.

To correct your template, review all the text entered, completely eliminate the factors that caused the rejection, and create a new template on the platform so the submission process can be redone.

Attention: The Blip Go platform does not have visibility or access to the detailed reason for a template’s rejection, as this diagnosis is retained by Meta. It is recommended to read the full official WhatsApp Business messaging policies to adjust the content accordingly.

Contacting Meta

If difficulties with the approval of your templates persist or if direct support from the channel owner is needed, use the following official addresses:

• Meta Business Help Center: Access Business Support

• WhatsApp Support: Access WhatsApp Contact Channel
   

How to Send an Active Message via Blip Go

Getting to Know the Messages Panel

In the left sidebar menu of Blip Go, access the “Active Messages” icon.

The first screen will display the history of all sends made (individual or mass/campaign). Here, you can track the performance of each send through the following metrics:

• Audience: Total sends made (each phone number equals 1 send).

• Failures: Number of messages that could not be delivered.

• Received: Number of messages successfully delivered to the end customer.

• Read: Number of messages viewed by recipients.

Creating a New Message Template

To start a new send, click “Send New Message” in the upper right corner.

On this screen, you will see the list of created templates and their respective approval status by Meta (approved or rejected). To register a new template:

1. Click “Create message” (also in the upper right corner).

2. Choose between a simple message or a customizable one (which allows the use of variables unique to each recipient).

3. Define the template name and enter the text content. If you chose the customizable model, add dynamic fields by clicking the “+variable” icon.

4. Click “Register new message” to finish.

You will be redirected to the templates screen, where you can monitor Meta's approval status in real time.

Configuring and Sending Messages

Once the template is approved by Meta, it will be ready for use. Click “Use message” to access the “Configure send” screen.

Here, you must choose how to select your target audience:

• Contact group: Send to customers classified in a specific column of your Kanban board.

• Custom spreadsheet: Download the platform's standard template, fill it out, and upload it to Blip Go.

Crucial caution when using spreadsheets: The standard template is configured with several variable columns and needs to be adapted to your send to avoid errors:

• Send without variables: Delete all extra columns and keep only the first column (related to phone numbers).

• Send with variables: Fill exactly the number of columns corresponding to the variables in your text (e.g., if you use 3 variables, fill 3 columns) and delete the remaining ones.

Finally, choose the sending time: you can send immediately or schedule it for the most strategic date and time for your business.
 

Tips

• Clear language: Always aim to use clear, objective, and direct language in your notifications. Avoid terms that resemble spam to reduce review waiting times.

• Secure URLs: Prefer inserting full links that display well-known and publicly recognized domains, avoiding link shorteners.

• Limitations of local support: Remember that the Blip Go team offers consultative assistance on best practices for template usability, but the decision to approve or reject models belongs exclusively to Meta.

• Resource expansion: If your operation requires more robust and advanced campaign features, request a referral to the Blip sales team to evaluate migrating to the Blip Platform.
   

The tutorial video below will help you create Mass Campaigns using Blip Go. Let’s go?

Need more help? Explore our content on the Blip Academy or Blip Community, watch tutorials on our YouTube channel, or get your questions answered on our support channel 😃