Combat spam on social media

Did you know that all social media platforms have usage policies that involve combating spam?

Each platform handles spam differently, but the common point among all of them is to discourage the mass sending of identical or very similar messages. Sanctions for this type of message sending range from temporary restriction from responding to interactions to the blocking of the account used. 

Attention! A post can be identified as SPAM by the social network even if some words in the message are changed. This definition comes from the API itself and can be consulted through the links at the end of this guide. Therefore, it is ideal that the content of the messages (and not just a few words) be changed. 

See below how each network handles spam:

Instagram and Facebook: repetitive content, comments, and messages sent in a short period. 

Twitter: following/unfollowing numerous accounts in a short period; tweets and direct messages with shared links without any comment; duplicate or significantly similar content, messages, or mentions. 

YouTube: content that "sells" engagement metrics, such as shares and "likes"; excessively repeated messages. 

Considering this, here are some tips for sending messages in harmony with the policies of these platforms:

1. Ensure that your messages are generated uniquely for each user.

2. Avoid sending messages in bulk and in a short period. We have activated alerts so you can monitor the volume of similar messages:

3. Stay updated and learn about the policies of each network: Facebook, Instagram, Twitter or YouTube. 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃