Conversation filter

Index:

1. What
2. Where
3. When
4. Who
5. Zoom

What 

Search for the interactions made on the proprietary pages of your research using the features available in STILINGUE Smart Care.

The Conversation Filter is a feature developed to select the topics for analysis in your research. You can combine data such as: publication date, type of interactions, annotated posts, among many others. 

Locate the filter icon on the right side of the page:    

See how the filter data is displayed:

 

1. Groups

Search for interactions from STILINGUE Smart Care that fit the terms of your Search Configuration collected by the Groups. If you want to negative a group in the search, click once to negative and twice to remove the selection.

2. Themes

Similar to Groups, you can choose from predefined Themes in your Search Configuration. In this case, it is also possible to assign a Theme to an interaction on the STILINGUE Smart Care response screen. 

3. Tags

By clicking on the tags box, you will find all the tags created in the Search Configuration, and you can also add more options directly on the response screen, as mentioned above. 

Note: When selecting a specific tag, the filter will return all conversations that have any interaction with the tag, even if other interactions in the same conversation do not have the same tag. The logic also applies when searching for a conversation without tags: conversations that have any interaction without tags will be returned, along with other interactions with tags within the same conversation.

 

4. Textual search in publications

Use the boolean search feature to locate interactions by one or more terms. Visit the tab that explains how operators are used in the tool. 

5. Sentiment 

Allows searching based on the sentiments assigned to interactions. Here, interactions automatically marked by the system and those inserted manually are considered. By clicking on one of the three sentiment icons, (removing the classification), the filter will only display interactions that adhere to the choice of the following sentiments: Positive, Negative, and Neutral. 

 

Note: remember that the search applies to any conversation that has an interaction marked with the filter's sentiment.  

It is important to note that when selecting more than one parameter in the filter, whether two or more groups, themes, tags, channels, among others, the filter displays publications that meet one or another criterion, or both. Example: if you want to filter publications classified with tags "A" and "B" and enter both in the filter, only publications with tag "A" will be considered, only those with tag "B" will be displayed, and publications that have both tags classified at the same time. 

 

Where

 

Locate the filter icon at the upper right of the page:    

See how filter users appear:

 

1. Locations

For this option, the following are available: Brazilian localities, including cities, states, and hamlets. The collection also applies to Spanish-speaking countries, the United States, and England. However, location is only collected in publications where users have defined the locations. Without geolocation activated at the time the publication is made, it is not possible to record where it was created. 

If a post whose location does not belong to one of the countries mentioned above is collected in the research, it means that a profile associated with one of these countries (possibly even a national profile) made a post in another country with the geolocator activated. 

Note: access to the location of posts depends on how the networks themselves provide this information: 

 

Twitter: provides it via API, provided the user allows sharing.

- Tweets via computer: the API sends the location the user indicated in the tweet. If they did not tag any location, the API sends the profile's location.

- Tweets via mobile device: the API releases location information according to priority:

1. If the user adds a location at the time of the tweet, then the API sends the location the user indicated.

2. If the user does not add the location during check-in, then the API sends the device's geolocation (if GPS is activated).

3. If the user does not inform the location during check-in and does not allow Twitter to capture the geolocation, then the API sends the profile's location.

Facebook and Instagram: entirely depend on the user providing it during check-in. If there was no check-in, nothing is sent.

Google My Business: does not provide the location of the post, but it is possible to infer the location through the address of the registered establishment.

LinkedIn, Google Play, YouTube: do not provide location information.

2. Language Detected

Select if you would like to view posts in Spanish, Portuguese, English, or more than one language.

 

When

Locate the filter icon on the right side of the page:    

See how the filter period data appears:

 

1. Date type

Among the available date filters, you can select when the interaction occurred or the date when some manual classification was done in the system by one of the respondents.

2. Time Interval

The calendar allows for a specific time frame and assists in selecting the dates indicated above:

 

. 

The oldest date in the search, available on the calendar, will always be referenced to the first publication collected on the panel - and consequently, the oldest one. Therefore, if a search has three years of creation and only 1 year of collected publications, the date of 1 year will be considered the oldest. 

When selecting the "Last 24 hours" filter in the Time Range, it is important to note that the last 24 hours are counted in relation to the time of the last publication collected in the search.

 

Who 

Locate the filter icon on the right side of the page:    

See how filter users appear:

1. Origin of interactions 

This functionality allows all your connected pages to be included or removed from the "Authors" field below: 

 

 

1.1 All 

Selecting this option does not differentiate your pages in the "Authors" field; it only maintains the default system filter. 

1.2 Only my pages 

You can select, all at once, all your proprietary pages connected to the platform. These pages will integrate the "Authors" field and will be considered when applying the filter. 

1.3 Hide my pages 

If you do not want to include your proprietary pages in the filter analysis, select this option for them to be disregarded and not appear in the "Authors" field. 

Note: the "Source of interactions" option is not available for Google My Business (GMB). 

2. Authors

In this area, you can include the name of an author who has interacted in the survey. Authors are counted only once for each social media page. Therefore, if a user's name appears twice or more in the search field, it is because they have interacted with more than one page.

3. Gender 

Select interaction based on gender classification. Options are: Male, Female, and Organization.

 

 

Zoom 

What is Zoom?

Anyone using the Listening area (Discoveries menu) in the STILINGUE platform may have come across Zoom by clicking on one of the system's graphs. This feature allows you to explore a specific segment of that graph in more detail, such as channels with the highest number of interactions, related terms, main publishers, comments with negative sentiment, among others. In all platform graphs, you can have an overview, and by clicking on one of the graph items, you can segment each of the items.

 

 

This functionality can be accessed through STILINGUE Smart Care, which analyzes user interactions within your proprietary pages connected to the tool. 

By selecting the filter option: you will find various relevant information for your search.

Then, choose the filter items and click "Zoom":

 

 

There you go! You can quickly check the sentiment percentage of interactions, distribution by interest, main publishers, and other data related to the newly created filter. 

 

 

If you are accessing the Listening area, use "Conversation Filter" to enter Zoom. Upon completing this action, you associate Zoom with the proprietary pages in your survey.

 

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃