Understand your base that will receive the message April 19, 2024 13:53 Updated Your audience must contain numbers who want to receive communications from your brand, people who are engaged and interested in what you have to offer. It is important to highlight that the audience is the brand's responsibility, as is collecting customer opt-ins so they can receive messages via WhatsApp or other channels. We allow two types of delivery: individual and mass, for both the customer's telephone number with +DDI DDD is required for the sending to be correct. Individual shipping Individual sending is the best way to reach a specific customer with that shot. In the era of personalized messages, this can be a great time to have total control over the information that will be passed on in the variables. Bulk shipping For mass sending, we recommend taking greater care, as the list contains countless contacts and data that will fill the variables sent in the message, in addition to the extras that can be sent, all of which will be saved in Contacts within Blip. Data from variables and extras can be used as triggers in the Builder, by attendants at the Desk or simply to tag a customer with relevant information about them. For mass sending it is necessary to prepare a spreadsheet, click here to see how. For more information, visit the discussion on the subject in our community or the videos on our channel. 😃 Related articles Audience file configuration - Bulk notification sending Sending Active Messages to WhatsApp via Growth How to Create and Approve a Message Template in WhatsApp Sending WhatsApp Active Messages on Blip Desk Analyzing Active Message Dispatches via WhatsApp