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How to Create a Facebook Profile for the Business Portfolio on Meta

  • Updated

  1. Step-by-step guide for creating and managing the profile

  2. Tips and FAQ

 

In this article, you will learn how to structure and create a Facebook profile with the goal of setting up a Meta business portfolio (also known as Business Manager or BM), reducing the risks of deactivation due to the social network’s security rules.

 

Before you begin

  • Provide a generic corporate email (examples: contact@, support@, marketing@) or a common email that is not used personally by employees.

  • If you choose to use an existing personal email, it must belong to one of the company’s partners.

 

Step-by-step guide for creating and managing the profile

  1. Access the Facebook platform and start registering the new profile using the selected corporate email or phone number.

  2. Set the profile name using the name of a real person, preferably the name of one of the company’s partners.

  3. Upload a profile picture that corresponds to the real person whose name was entered in the previous step.

  4. Add a cover photo to the profile, which can be an institutional banner of the company.

  5. Add friends to the profile to demonstrate activity and interaction on the network.

  6. Like various pages and posts on the platform.

  7. Share posts and create new posts on the profile’s timeline.

  8. Actively use the profile for a minimum period of at least 7 days after creation.

  9. After the 7-day active period, access the official link to validate and create the business portfolio: https://business.facebook.com/overview.

     

Tips and FAQ

  • Why does the profile need to be of a real person? Meta may request identity verification at any time by asking for documents. Profiles identified as fake are constantly removed by social network providers. Strictly following the steps for activity and real identification proves the profile’s authenticity, preventing it from being deactivated and allowing the creation of the Business Manager.

  • Risks with employee emails: Do not link personal emails of regular employees to the profile. If the employee leaves the company, this will cause serious problems recovering access to the business portfolio.

  • Information Security: Keep all generated access data completely secure, as these credentials are essential for managing all Meta tools linked to your company.

 

Need more help? Explore our content at Blip Academy or Blip Community, watch tutorials on our YouTube channel, or get your questions answered in our support channel 😃

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