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How to Change the WhatsApp Business Display Name

  • Updated
  1. Introduction
  2. Rules and Requirements
  3. How to Request the Change
  4. Meta Approved the New Display Name, Now What? 

 

Introduction

Changing the Display Name allows you to update your brand identity on WhatsApp Business. This feature is essential to ensure that the name visible to your customers is always aligned with your current market positioning.

Below, we explain the crucial approval rules and the step-by-step process to request the change directly through Meta.  
 

Rules and Requirements

To ensure the security and control over your brand, the name change process must be conducted exclusively by the administrator of your account in Meta Business Manager (BM).

This is a guideline from Meta itself, as the procedure requires the use of exclusive access credentials and acceptance of the Terms of Service, responsibilities that legally belong to the account owner.

Meta manually reviews each Display Name request. To avoid your request being immediately rejected, make sure the proposed name complies with the Meta Guidelines for WhatsApp Business Display Names.

 

How to Request the Change

The administrator of your BM should follow the steps below to request the name change directly within Meta's environment:

To request approval of the new name from Meta, follow these steps: 

1. Access your Business Manager  
2. Select the WhatsApp Accounts menu:

 3. Select the WABA where the number is active:

4. Click on the WhatsApp Manager option in the lower right corner

5. Click on the gear icon corresponding to the number for which you want to change the display name:

6. Select ‘Profile’ and then ‘Display Name’

7. Enter the new name in the indicated field and click ‘Submit’:

Done! META will review your request, and its status will be “Under Review” until Meta confirms it. 

After submission, Meta will analyze your request. This validation process usually takes a few business days.

 

Meta Approved the New Display Name, Now What? 

After META approval, an orange triangle icon will appear as shown in the image below, and it will be necessary to register the number to start using it with the new name.

As soon as Meta approves your new name and the above message appears, contact our support team to complete the registration process of the new identity on our platform.

Note: If you encounter technical errors during the request process on Meta’s panel, please contact our support. Remember to send a screenshot showing the error and the data used in the request to speed up the analysis and assistance.



Need more help? Explore our content at Blip Academy or Blip Community, watch tutorials on our YouTube channel, or ask your questions in our support channel 😃

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