How to connect Click Tracker to Meta Marketing API (Facebook Ads) December 21, 2023 21:08 Updated Index: Why integrate Click Tracker with Meta Marketing API How to integrate with Meta Marketing API Why integrate Click Tracker with Meta Marketing API With Click Tracker, brands have more visibility into the performance of their Click To WhatsApp ads in the conversational flow. Being able to compare the reach of each ad, how many conversations were generated by each one, and also how many conversations took place in the conversational flow. So you can make even richer analytics and make smarter decisions about how to optimize your media investment, Click Tracker also provides the average cost of conversations initiated and conversions for each ad. Ad investment data is imported from the Meta Marketing API, and for you to have access to this data directly on the portal, you will need to share a token to read this data with Blip. How to integrate with Meta Marketing API To integrate Click Tracker with the Meta Marketing API, click on “Connect Token”: In the modal that will open, log in to your Meta account and allow the connection to Blip: Done! The integration is now complete, and you will be able to access the most important details of your ads directly from Click Tracker. For more information, visit the discussion on the subject in our community or the videos on our channel. 😃 Related articles How to connect Click Tracker to Conversion API (Facebook Ads) How to use Click Tracker to determine which Click to WhatsApp ad is best for your business. Click Tracker - Conversion Event in practice How to identify users coming from a Click to Chat WhatsApp ad published on Facebook Sending WhatsApp Active Messages on Blip Desk