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How to connect the Click Tracker to your Google CTWA campaigns

  • Updated

Index:

  1. Why integrate with Click Tracker?

  2. Creating a Google Message Ads campaign

  3. Creating an event in the Builder

  4. Setting up a conversion event

  5. How to integrate with Google Ads API via Google OAuth

  6. Viewing the Google Ads Report

  7. FAQ

Why integrate with Click Tracker?

With Click Tracker, brands have more visibility over the performance of their Click To WhatsApp in the conversational flow, being able to compare the reach of each ad, how many conversations were generated by each one, and also how many conversions happened in the conversational flow. 

The integration between Click Tracker and Google Ads aims to allow the tracking of all conversations started on WhatsApp through Google ads, define the conversion point in the journey, and return conversion signals to Google (via Google Ads API), which allows for improving the performance of CTWA campaigns and optimizing the performance of creatives. To activate the integration completely, it is necessary to:

  1. Create and configure the campaign in Google Ads Manager according to Google's guidelines.

  2. Next, create an event in the Builder (event track) and use it as a conversion event in Click Tracker.

  3. Connect the Google account used in campaign management in the corresponding tab of Click Tracker, accept the Term of Consent, and select the desired conversion event for the configured campaign.

  4. Finally, contact the CSM responsible for your company's account at Blip and provide the Google Ads Customer ID. To obtain this ID, simply access Google Ads, click on your profile picture, and the ID will be available in the account information.

 

Creating a Google Message Ads Campaign

The first step is to create the campaign in Google Ads, defining the objective according to your strategy, the audience you want to reach, and the available budget. These settings are important because they determine how, when, and to whom your ads will be displayed.

Learn how to Create a campaign. 

After having the campaign created, add a Message Asset (recurso de mensagem), a Google Ads feature that allows including the option to start a conversation directly through the ad. This feature can direct the user to a configured messaging application, such as WhatsApp, enabling immediate contact with your company.

To understand more about this feature, access: Message assets.

 

Creating an Event in the Builder

If you are not yet using Click Tracker and don't have any events set up in your Bot's flow, simply follow the steps below, and you'll soon be able to analyze your CTWA campaigns with much more data to make even smarter decisions.

To create an event in the Builder, you need to access the dialog box that represents the exact moment when your customer will take the action that triggers the desired conversion. By clicking on the box, a panel will open on the right side of the screen with various additional configuration options.

In this sidebar, simply go to Actions and create a new Entry or Exit action, of the Event Logging type. This type of log requires you to define a Category and an Action.
Since Click Tracker uses the name entered in "Category", it’s important to carefully choose this name so that it makes sense for the mapped event and facilitates future analysis in the tool and reports.

There’s no problem in using the same name for Action as the one set for Category.

A single Category can be registered in multiple blocks of the Builder. If the end user can convert at various points in the conversation, it’s possible to map all the events with the same name, allowing you to later analyze this group of users in Click Tracker.

Support Documentation available in Blip Help:

 

Setting up a Conversion Event

Once the event is created in the Builder, the next step to use Click Tracker is to configure the conversion event. To do this, simply click the pencil icon in the "Conversion Event" field, and a pop-up will appear for you to choose from all the events previously registered in the Builder.

Note: For the event to appear in this list, at least one record must have been made by the platform. This means that a lead must have been converted at least once for the platform to create the event and make it available in this list on the screen.

 

How to integrate with Google Ads API via Google OAuth

To integrate Click Tracker with the Google Ads API using OAuth, allowing Blip to send conversion signals from conversations initiated through ads, click on "Connect Account":

Accept the Blip terms:

Log in with your Google Ads account:

You're now connected. The next step is to go to your Ads account and connect the Conversion Event of the import type.

To do this, click on "Access Account":

Next, a modal will be displayed where you can connect a conversion event. To do this, select the desired event and click “Connect event”. 

The events displayed in this modal are those previously created in your Google Ads manager account. If you have not yet created events, this modal will appear empty. In this case, it will be necessary to create the events directly in your Google Ads Manager.

 

Viewing the Google Ads Report

Get access to the main information about your ads published through Google Ads. To do this, select the “Google” tab in Click Tracker and click the “Conversion report” button. A .csv file will then be downloaded containing the following data:

  • Contact phone number;

  • Date and time of the start of the conversation;

  • Date and time of the conversion;

  • Bot ID;

  • Chat ID or Gclid or Graid (Google Ads identifiers);

  • Conversion event configured at the time of the conversation;

  • Current conversion event configured (in cases where the event was modified after the ad already had conversations started);

  • Campaign and ad data.

This data will help the brand better analyze campaigns with higher conversions, the average time between the click and the conversion, as well as assist in the evolution of marketing strategies and improvement in messages and offers.

FAQ

1. My campaign is not generating Gclid or Graid. Now what?

It is likely that your campaign has not been configured correctly. Contact your Google Account Manager to review your campaign settings.

2. How do I import conversions to Google? 

Through the integration of Click Tracker and Google Ads, conversions will be sent automatically to Google Ads as they happen.

  1. As a first step, create a conversion action in your Google Ads 

  2. Creation of event in Blip via Click Tracker 

  3. Integration of Click Tracker with Google

 

For more information, check the discussion on this topic in our community or watch the videos on our channel. 😃

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