Skip to main content

How to connect Click Tracker to Conversion API (Facebook Ads)

  • Updated

Index:

  1. Why integrate Click Tracker with Conversion API
  2. How to integrate with the Conversion API

 

Why integrate Click Tracker with Conversion API

With Click Tracker, brands have more visibility into the performance of their Click To WhatsApp ads in the conversational flow, being able to compare the reach of each ad, how many conversations were generated by each one, and also how many conversions took place in the conversational flow.

To make it possible to send user conversion signals in the conversational flow to Meta, Blip now offers integration with the Conversion API (CAPI) and with this communication it will be possible to improve the performance of CTWA campaigns and optimize the performance of creatives in your campaigns. social media.

 

How to integrate with the Conversion API

To integrate the Click Tracker with the Conversion API for Business Messages, click on "Connect API":

 

 

In the modal that will open, choose the conversion signal that will be sent to the Conversion API. For now, you can choose between the options "Lead" and "Purchase":

 

Remember that the signal sent will be the same as the conversion event you configured in the Click Tracker. In the next modal, log in to your Facebook account.

 

 

Next, choose the page you want to integrate with the Conversion API.

 

Grant the necessary permissions for Blip to send the conversion signals to the Conversions API.

Done! The integration is now complete, and the conversion signals will be sent to Meta for you to analyze the performance of your ads in Ads Manager and optimize your campaigns.

 

Attention! If you are unable to make the connection, it may be necessary to create a Dataset to receive and store the conversion signals in Meta's databases.

 

To do this, open the Meta Events Manager and choose your ad account.

Click on "Connect Data Sources" or Connect a new data source.

 

Select "Messaging" as the new data resource you want to connect.

 

Select the page to which your Dataset will be linked.

 

Grant the necessary permissions and click "Start integration."

 

Done! You can now close this tab and continue the process within Blip.

 

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃

Related articles