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How to connect the Click Tracker to the Marketing API (Facebook Ads)

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  • Updated

Index:

  1. Why integrate Click Tracker with Meta's Marketing API 
  2. How to generate the read token for the Marketing API 
  3. How to connect the access token in Click Tracker 
  4. How to create an App to access the Marketing API

Why integrate Click Tracker with Meta's Marketing API

With Click Tracker, brands have greater visibility into the performance of their Click To WhatsApp ads in the conversational flow, allowing them to compare the reach of each ad, how many conversations were generated by each one, and also how many conversions occurred in the conversational flow. 

To enable even richer analysis and make smarter decisions on how to optimize your media investment, Click Tracker also provides the average cost of initiated conversations and conversions for each ad. 

The ad investment data is imported from the Meta Marketing API, and in order to access this data directly in the portal, you will need to share a read token with Blip.

 

How to generate the read token for the Marketing API

Open Facebook Developers and choose the App linked to your ad account.

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Apps are the environments in Meta where you will manage permissions. If you don't have an App linked to your ad account, please refer to the section How to create an App to access the Marketing API. 

In the side menu, select the Marketing API option, and choose the Tools option.

 

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It is the Marketing API that will allow Blip to import data related to the investment and reach of your Click To WhatsApp ads, enriching your analysis. 

Choose the ads_read option and click on generate token.

 

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This token allows Blip to read the data related to your ads, but it does not allow Blip to manage your ad account. In other words, you still have full autonomy to manage your campaigns and marketing strategies.

 

How to connect the access token to Click Tracker

Copy the token generated in the previous step.

In Click Tracker, click on "Connect Token" to open the access token connection modal.

 

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In the modal, enter the token generated in the previous step in the designated field.

 

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How to create an App to access the Marketing API

If you don't have an App to access the Marketing API, access Facebook Business and open the Accounts menu, then choose the Apps option.

Apps are the Meta environments where you will manage permissions.

 

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Choose the Other option and click Next.

 

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On the next page, choose the Business option and click Next again.

 

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Give a name to the app, choose a contact email, and link it to a business account. Click on Create App to finish creating the app.

 

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To access the application, open Facebook Developers and choose the desired app.



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In the side menu, click on Add Product and search for the Marketing API. Click on Configure to add the Marketing API to the app.

 

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Done! Now you have access to the Marketing API and can integrate it with the Click Tracker. In the side menu, select the Marketing API option and choose the Tools option.

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Select the ads_read option and click on Generate Token.

 

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Enter this token into the Click Tracker to complete the integration.

 

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃

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