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How to Request the Official Business Account Badge on WhatsApp

  • Updated
  1. Summary
  2. Step-by-Step Guide to Requesting the Badge
  3. Review and Tracking Process
  4. Tips, Best Practices, and Points to Note

Summary

An official business account can be identified by the green badge that appears next to the display name linked to the number. This badge is provided after Meta reviews strict criteria, with an emphasis on the company’s notability. The official business account badge assures users that they are communicating with the authentic and notable presence of the brand, rather than with a fake account. This generates greater credibility and trust, significantly increasing user engagement and providing security in conversations involving private and sensitive information during customer service.

Official Meta Documentation: WhatsApp Business Accounts

Before you begin

For it to be possible to request the official business account badge and have a chance of approval, all the prerequisites established by Meta below must be met:

  • Fully comply with the WhatsApp Commerce and Business Policies.

  • Represent a notable company. Notability is evaluated based on the account’s presence in news articles from publications with substantial audiences.

  • Do not submit paid or promotional content as a source for evaluating notability (this includes business or app listings, which are not considered valid).

  • Have the business verification process fully completed and approved.

  • Have the display name approved.

  • Have two-factor authentication (2FA) configured for the phone number. If it is not configured, contact Blip Support and request its configuration, because it is not possible to request the badge without two-factor authentication.

  • Attention to ineligible numbers: Official business accounts are not granted to company employees, test accounts, or Business App accounts.

  • Documentation: WhatsApp Business Messaging Policy

 

Step-by-Step Guide to Requesting the Badge

  1. Access Business Manager (BM).

  2. Navigate to WhatsApp Manager.

  3. Access the Accounts tab and then click WhatsApp Accounts.

  1. Confirm that your company is eligible by checking the statuses. The Verified status must appear in the "Business verification" section, and the Approved status must appear in the "Account status" section.

  2. Access the Overview tab.

  3. Click the specific phone number for which you want to request the official business account badge.

  4. Access the Profile tab (or access the settings for the corresponding phone number).

  5. Locate the Official business account section.

  1. Click the Submit request button. The button will be available to click only when the minimum request requirements have been met, indicating that Meta already has the data required to conduct the review (although this does not guarantee approval).

  2. Click the Submit button to confirm the request.

 

Review and Tracking Process

  1. Wait up to 48 hours (two business days) for Meta to complete its review of your request.

  2. Monitor your notifications. You will receive an official notification from Meta informing you whether the account was approved as an official business account or rejected.

  3. If your company is approved, access WhatsApp Manager again. In the dashboard, you will be able to see which of the phone numbers in your WhatsApp account have the approved badge and which do not.

  4. If the request is rejected, you have two options:

    • Wait and submit a new request after the mandatory 30-day period using the same path.

    • Open a ticket with Blip Support so that the team can conduct a technical analysis of the rejection and, if applicable, initiate an appeal process.

 

Tips, Best Practices, and Points to Note

To increase your chances of approval during Meta’s review, carefully follow the practices below:

  • Similarity between the display name and the Legal Name or Trade Name: Meta needs to clearly understand whether the registered display name represents the same company. The legal name or trade name must have direct similarity to the display name. The registered CNPJ must be exactly the same in the Blip registration and on the WhatsApp channel.

  • Similar display names or variations: If another company, whether national or international, uses the same display name or a very similar name, the badge may be rejected. Avoid using unofficial variations (for example, using "Blip Brazil" or "Blip BR" when the correct name would simply be "Blip").

  • Identical identification across all digital channels: All official pages (Facebook, Instagram, LinkedIn, and the corporate website) must use the same logo and the same name identifying the brand. The name on social networks must be identical to the display name, including the exact arrangement of uppercase and lowercase letters, spaces, and punctuation.

  • Comprehensive information on the company website: The brand’s official website must contain clear contact and corporate identification information, including the CNPJ number, phone number, complete physical address, and an "about us" section to present the company in detail to users. Also include visible icons directing users to the official social media profiles (Facebook, Instagram, and LinkedIn).

  • WhatsApp profile 100% up to date: Your WhatsApp account profile must have all fields completed without exception, in order to provide as much institutional detail as possible about the number to users who contact you.

  • Digital presence and Notability: Remember that the notability criterion requires the company to represent a brand or entity that is widely known and organically searched for by users.

  • Phone number history and health: Badge requests prioritize numbers with a positive quality history after the first 30 days of creation. Phone numbers with high spam report rates or that have recently been blocked by users will not be approved as official business accounts.

  • Independent approvals for each number: Previous approvals of the green badge for a specific number on your WhatsApp account do not guarantee the automatic approval of other additional numbers (especially those with different display names) associated with the same account in Manager.

  • Customer experience independent of the badge: In the event of temporary rejection, continue maintaining your company’s online presence and keeping its information up to date. Customers will continue to perceive the structure, speed, and efficiency of your customer service, because the bot interacts with several users simultaneously, generating value and ensuring loyalty through intelligent automation.

 

Need more help? Explore our content on Blip Academy or Blip Community, watch tutorials on our YouTube channel or get your questions answered through our support channel 😃

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