How to Create a Survey?

Index:

1. Introduction
2. Context of the Survey
3. Collect Information Using Groups
4. Themes Help You Organize Your Survey 

Introduction

Now it's time to understand how one of the main engines of STILINGUE works, which initiates listening to what users have to say about your brand organically. 

This is the Research Configuration, more specifically: the creation of the research panel according to the goal of your monitoring. In this space, various commands are recorded that direct what needs to be collected from social networks and various internet portals. It's important to note that this content is initial and does not have all the collection specifications. To access all the documentation in the area, visit the Research Configuration Category.

Follow the initial directions of the survey: 

Context of Your Survey

Follow the initial directions of the research:

Although not mandatory, the Context can help you limit the scope of your survey.  Drawing a demarcation around the survey is as important as choosing the terms to be included in it. 

In this field, complementary terms are inserted that relate to what you would like to search for. They help refine your survey and can also be useful when filtering brands with ambiguous names. For example, if you have a clothing brand that is also a proper name, you can use the term "clothing" to direct the terms to be collected. 

Additionally, you can also take the first step in using operators, a very important feature in Research Configuration.

There are two types: 

• Simple operators
• Network operators 

Note: Boolean operators do not apply to this rule.

Learn more by accessing the guide: 

The use of this feature allows you to further customize your search since you can combine terms, prevent the collection of certain words, conduct a targeted search for a particular social network, etc.

Collect Information Using Groups

Groups are the true collectors of terms in your survey, as Context and Themes do not collect publications. In other words, by entering the descriptor in this field, you authorize STILINGUE's collection engine to scour thousands of internet publications in search of the registered word. Although this option is crucial for your monitoring, be careful not to enter very general terms and collect publications that are not relevant to your survey.

Themes Help You Organize Your Survey 

After collecting the publications, you need to categorize them, right? Yes! That's why there are themes responsible for cataloging publications into certain "boxes" according to your needs.

I applied the initial configuration of my survey, now what?

The publications will appear in some areas of the Listening. One of the main locations for viewing and analyzing these publications is the Publication Wall, the initial page of the War-Room, after the survey is created.

It's important to note that the survey takes time to be processed and start bringing in publications. Most publications are collected after the configuration of your survey, so don't waste time! 

Keep in mind that your Research Configuration will likely need some adjustments over time to achieve higher quality collection. This process is normal, and the Help Center will be of great assistance in optimizing and organizing the survey.

Access the guides related to the Research Configuration area to stay updated on the most important features for your panel. 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃