Index:
Track the growth of your page's fan count
The Proprietary Metrics module gathers important information for the analysis of your connected pages. To continue your analysis, select a Facebook page from the sidebar and then enter the chart:
By clicking on this section, you'll find the relationship between organic and paid likes on your page. This will help bring insights about your campaigns.
Chart
1. Chart period
Select the period you would like to view in the chart, daily, weekly, or monthly.
2. Export Report
Export the complete report (as an image) or in CSV format.
3. Reload card
Use this icon to return to the initial view of the chart if you have already interacted with it in any way.
4. Export Button
Export the chart by choosing between the image and various formats.
5. Number of Fans
Total number of fans on your page, according to the selected filter period.
6. New Fans (Paid)
Fans who started following the page during the analyzed filter period, considering only those who came as a result of a paid campaign.
7. New Fans (Organic)
Fans who started following the page during the analyzed filter period, considering only those who came organically.
8. Average New Fans (Paid)
Users who started liking the page, in a paid manner, divided by the number of days in the filter.
9. Average New Fans (Organic)
Users who started liking the page, organically, divided by the number of days in the filter.
10. Average New Fans
Users who started liking the page, divided by the number of days in the filter.
Zoom
By clicking on any point on the graph, you can see which post generated that number of followers:
It is also possible to click on the graph legend to remove the selection and view only the metrics necessary for your analysis:
Table
If you want to view the data that makes up the graph, go to the end of the page to analyze the table:
1. Export CSV
You also have the option to export the data in CSV here.
2. Show
Choose how many days (weeks or months) will be presented in this list, ranging from 5 to 100.
3. Search
Use the field to search the numbers presented in the graph.
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