Activated publications - Facebook

Learn about the relationship between impressions and clicks on your connected pages 

The activated publications area presents three important criteria for analyzing data from the Proprietary Metrics module, where you can expand your analysis based on the collected data. 

To access the module and all the charts about pages connected to the tool, use the sidebar menu. It is located within the Publications Analysis section:

Activated Publications Chart

1. Chart period 

Select the period you would like to see on the graph, including daily, weekly, and monthly.

Note: the chart considers both organic posts and dark posts. 

2. Export Report 

You have the option to export only the chart image, and view the export fields at the bottom divided by impressions, clicks, and CTR.

3. Reload card

Refresh the chart information so that the most recent data is displayed. 

4. Export Button 

Export the chart by choosing between the image and various formats. 

5. Impressions

This metric considers how many times the content of your Facebook page appeared on a user's screen. If content has been shown to the same user more than once, this frequency will be counted. For example: a publication appeared 7 times on a single user's screen. 

6. Clicks

Represents how many times users clicked on the link in the publication. 

7. CTR 

The acronym is translated from English (Click Through Rate), which means Click-through Rate. This rate indicates the number of times the ad was clicked divided by the number of times users viewed your page's content (impressions). 

Follow the calculation:

CTR = Number of clicks ÷ number of views

Note: the value on the chart (and in the table) needs to be multiplied by 100. Soon: 

CTR = Number of clicks ÷ number of views x 100

Table 

1. Export

Export the content directly from the table in CSV format. 

2. Show

You can choose to view between 5 and 100 pieces of data at once.

3. Search 

Use the field to search for the numbers presented in the chart.

For more information, visit the discussion on the subject in our community or the videos on our channel. 😃