Difference between data presented on the social network and on STILINGUE - Facebook – Blip | Blip Help

Learn how to differentiate metrics within the Proprietary Metrics module

When comparing specific data in the Proprietary Metrics module with the data presented on Facebook, there may be discrepancies between them because calculations, network updates, and publication dates are important aspects that can interfere with the final value.

STILINGUE considers the analyzed period and the update of publications, respecting the maximum limit of 30 days as long as the publication is among the last 100 collected.

Proprietary Metrics X Facebook Data

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Proprietary Metrics	Metric	Comparison with Facebook Insights	Comparison with the Creative Studio	Comparison with the Ad Manager
Overview	Page likes	The data can be compared and should be the same because it comes directly from Facebook Insights via the API. Note: Data may not match. Facebook takes time to account for it from one day to the next.	No data	No data
	Digital Score	Calculation proprietary of STILINGUE, cannot be compared.	No data	No data
	Posts	Data may match, considering the sum of Timeline Posts. However, it's not guaranteed that they will match, as a campaign is divided into various posts. Facebook counts it as one. Note: if the post is boosted, the data may not be compatible.	The quantity of posts made during the applied filter period may match. Only timeline posts	Data can be compared with the quantity of *dark posts* made during the applied filter period. However, be aware that the date of dark posts will be within the campaign. It depends on the actions taken within the campaign, for example: editing and publishing that can generate a new dark post. Note: if the chosen segment is dark post across multiple audiences, it may generate a dark post in various campaigns.
	People Talking About	No data to compare. This metric is sent via the Facebook API, and you can find more details about it in item 4 of this guide.	No data	No data
	Engagement Index	The index is a proprietary calculation by STILINGUE. It cannot be compared with Social Media engagement data. The calculation is based on the publication date in the filter, not on interaction requests. Note: It's important to highlight that the interactions in this area are considered within the metrics update period.	The index is a proprietary calculation by STILINGUE. It cannot be compared with Social Media engagement data. Note: It's important to highlight that the interactions in this area are considered within the metrics update period. For more details, refer to item 7 in this guide.	No data
	Average Reach	This is a calculation carried out by STILINGUE. The calculation for average reach is: Reach per publication / time period It is not recommended to compare these data.	This is a calculation carried out by STILINGUE. The calculation for average reach is: Reach per publication / time period It is not recommended to compare these data.	This is a calculation carried out by STILINGUE. The calculation for average reach is: Reach per publication / time period It is not recommended to compare these data.
	Interactions on filter posts	These data are based on the publication date and not on the interactions conducted, so they may not be compatible.	These data are based on the publication date and not on the interactions conducted, so they may not be compatible.	They cannot be compared because in the Overview, both dark posts and organic posts are presented, and the data is referenced based on the publication date rather than the interactions date.
	Video views	The calculation of this metric considers the publication date according to the applied filter. Data may not be compatible. It's important to note that each Social Network considers a different viewing time: Facebook: 3 seconds	The calculation of this metric considers the publication date according to the applied filter. Data may not be compatible. It's important to note that each Social Network considers a different viewing time: Facebook: 3 seconds	The calculation of this metric considers the publication date according to the applied filter. Data may not be compatible.
	Reactions on filter posts	These data are referenced to the publication date and not to the interactions performed, so it is not recommended to compare the data.	These data are referenced to the publication date and not to the interactions performed, so it is not recommended to compare the data.	They cannot be compared because in the Overview, both dark posts and organic posts are presented, and the data is referenced based on the publication date rather than the interactions date.
	Engagement Pyramid	The metrics of the pyramid are calculated for each publication, so they may not be compatible.	The metrics of the pyramid are calculated for each publication, so they may not be compatible.	The metrics of the pyramid are calculated for each publication, so they may not be compatible.
Facebook Insights	Demographic Data	STILINGUE uses the daily metric based on the selected period in the filter. A sum of metrics for the days in the selected period is performed. The data is not compatible. Note: Aggregated demographic data is based on various factors, including age and gender information that users provide in their Facebook profiles. This number is an estimate.	STILINGUE uses the daily metric based on the selected period in the filter. A sum of metrics for the days in the selected period is performed. The data is not compatible.	Demographic data is collected from dark posts conducted, therefore, it is not compatible with STILINGUE's demographic data.
Publication Analysis	Fan Base Evolution	The data can be compared and should be the same, as it is delivered through the Facebook API.	No data available	No data available
	Activated Publications	The data may be compatible, as it is delivered through the Facebook API. Note: Dark Posts do not appear in Facebook Insights, but the metric is used in each publication through proprietary collection: up to 100 publications in the last 30 days.	Incompatible data, comparison not possible.	No data available The Ad Manager deals exclusively with dark posts during the campaign period.
	Paid Impressions	It cannot be compared, as Facebook provides real-time updates on the number of Paid Impressions. At STILINGUE, there is a 30-day periodicity.	No data	The data may align, but bear in mind that it will align for only 30 days from the publication date, after which it will no longer align.
	Organic Impressions	The data may be consistent, but the metric is applied to each post using proprietary collection: up to 100 posts from the last 30 days. In other words, if more than 30 days have passed since the publication date, the metric will no longer update. Note: Dark posts do not appear on Facebook Insights.	The data may be consistent, but the metric is applied to each post using proprietary collection: up to 100 posts from the last 30 days. In other words, if more than 30 days have passed since the publication date, the metric will no longer update.	No data
	Interaction Rate	The data can be compared; however, the metric is used in each publication through proprietary collection, therefore up to 100 publications from the last 30 days. In other words, after 30 days from the publication date, the metric no longer updates. The sum may include interaction data from dark posts made during the period. Note: if analyzing Facebook Insights metrics, the calculation may be compatible, but it will be necessary to pay attention to the update of the data.	The data can be compared; however, the metric is used in each publication through proprietary collection, therefore up to 100 publications from the last 30 days. In other words, after 30 days from the publication date, the metric no longer updates. The sum may include interaction data from dark posts made during the period. Note: If you analyze Facebook Insights metrics, the calculation may be compatible, but it will be necessary to pay attention to the update of the data.	No data
	Interactions	The data can be compared; however, the metric is used in each publication through proprietary collection, therefore up to 100 publications from the last 30 days. In other words, after 30 days from the publication date, the metric no longer updates. The sum may include interaction data from dark posts made during the period. Note: If you analyze the metrics in Facebook Insights, the calculation may match, but it will be necessary to pay attention to the update of the data. Keep in mind that the data follows the publication date.	The data can be compared; however, the metric is used in each publication through proprietary collection, therefore up to 100 publications from the last 30 days. In other words, after 30 days from the publication date, the metric no longer updates. The sum may include interaction data from dark posts made during the period. Note: If you analyze the metrics in Facebook Insights, the calculation may match, but it will be necessary to pay attention to the update of the data. Keep in mind that the data follows the publication date.	No data
	Paid x Organic	Organic impressions can be comparable, taking into account the 30 days of data collection. After the initial 30 days from the date of publication, data will no longer be collected, and it may not be compatible.	Organic impressions can be comparable, taking into account the 30 days of data collection. After the initial 30 days from the date of publication, data will no longer be collected, and it may not be compatible.	Paid impressions can be compared; however, if it is a campaign that undergoes edits, the data may not be compatible.
	Publications x Interactions	The data can be compared, taking into account the 30 days of data collection. After the initial 30 days from the date of publication, data will no longer be collected, and the data may not be compatible.	Timeline data matches, taking into account the 30 days of data collection. After the initial 30 days from the date of publication, data will no longer be collected, and the data may not be compatible.	Timeline data matches, taking into account the 30 days of data collection. After the initial 30 days from the date of publication, data will no longer be collected, and it may not be compatible. Note: However, if it is a campaign that undergoes edits, the data may not match.
	Reach X Engagement Rate	The Reach value available in the Overview is provided by Facebook. Here, a count of publications reach is performed daily. The data can be compared, but the metric is used for each post by proprietary collection, limited to the last 100 posts of the past 30 days. The sum may include interaction data in the dark posts created during the period. The Engagement Rate is a calculation proprietary to STILINGUE.	The Reach value available in the Overview is provided by Facebook. Here, a count of publications reach is performed daily. The data can be compared, but the metric is used for each post by proprietary collection, limited to the last 100 posts of the past 30 days. The sum may include interaction data in the dark posts created during the period. The Engagement Rate is a calculation proprietary to STILINGUE.	Taking into account the 30 days of collection, after the initial 30 days from the publication date, data collection will cease, and there may be discrepancies in the data. However, if it is a campaign that undergoes edits, the data may not be compatible. The Engagement Index is a calculation unique to Stilingue.

Video views

Reactions on filter posts

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