Evaluation Analysis - Facebook

Index:

1. Review Analysis
2. Reviewed Publication 

 

Get data on the reviews that are made on your Facebook business page. Within Facebook, users can submit reviews about business pages to rate the services or products offered by them. 

To access, search for "Reviews" in the sidebar: 

 

 

Review Analysis

o access, go to the reviews card and click on "View Service":

 

 

 

1. Service in this publication 

Number of conversations generated from the review. 

2. Distribution by themes

Classification of comments based on a theme included in the Search Configuration. 

3. Distribution by tags

Classification of comments based on a tag included in the Search Configuration. 

4. KPIs

The acronym KPI stands for "Key Performance Indicator," or key performance indicator. This metric is used to measure the results of a specific process. 

Note: when accessing the "View services" option directly on the publication card in the Proprietary Metrics module, you will find different metrics for the networks. For instance, Instagram metrics are different from those present on Twitter. This change is due to the difference between the original metrics of each network.

 

4.1 Reach 

Number of users who viewed a publication on your page. The user is counted as a unique user, meaning that even if they have seen the same publication more than once, it will be considered only once. 

4.2 Frequency 

Metric that refers to the division of impressions by Reach:

Frequency = Impressions / Reach 

4.3 Interactions 

Sum of likes, comments, and shares. 

4.4 Post Clicks

Number of times the publication was clicked by the user. 

This metric is updated for 30 days from the publication date, provided it is among the last 100 made by the page.

4.5 Engagement 

The following calculation is considered to determine the engagement of the publication:

Engagement = Likes + (comments x 1.5) + (shares x 2) / reach of the publication 

4.6 Impressions 

Number of times the publication was viewed by the user. Here, all instances in which the same user viewed the publication are considered, unlike reach. 

4.7 Views 

If the publication is a video, the number of views the video received. 

4.8 Relevance 

This metric is currently not provided by Facebook currently. 

4.9 Sentiment 

Sentiment classified for the publication, divided into: Positive, Neutral, or Negative. 

5. Representation by:

 

 

5.1 Term Graph

Most used terms in the publication.

5.2 Wordcloud

You can choose another term visualization format by selecting the word cloud.

6. Distribution between priority and polarity

The chart relates the priority of interaction to the sentiment attributed to it. 

 

Reviewed Publication 

 

 

The evaluation is highlighted and can be annotated by you or another person on your team. 

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃