How to use conversational intelligence to optimize online ads on Blip – Blip | Blip Help

Index

Conversational intelligence transforms interactions into actionable marketing signals that can guide media decisions and boost the performance of Click to WhatsApp campaigns. By connecting Blip to Meta, Google, and/or TikTok, your media strategy begins to use real conversation data to enhance demand generation, improve ROAS, and optimize conversational marketing campaigns.

Whenever a user starts a conversation with the brand, these interactions are converted into insights that continuously feed campaign optimization. When we talk about ad optimization, we refer to the process where platform algorithms use conversational signals to identify which audiences are more likely to engage and convert. The more relevant signals sent, the better the campaign’s distribution and performance tend to be. In this context, Blip enables the sending of multiple conversational signals, enriching the algorithms’ learning, increasing ad delivery precision, and driving results for Click to WhatsApp campaigns.

How to Connect Meta, Google, and TikTok Channels

Follow the steps below to connect your ad channels to the platform:

Access Conversational Ads and click on Channel Connections.
Select the desired channel and log in to your Ads Manager account through the modal that appears.
Follow the on-screen instructions to complete the Blip integration.

Note for Google: In addition to the steps above, you need to provide your Google client ID to your CSM to complete the setup.

To learn how to find your client ID, click here.

Managing Events for Online Ad Optimization

Blip provides conversational intelligence to optimize your online ads. Currently, this intelligence can be extracted through relevant lead interactions throughout the conversational flow, such as conversation and conversion events.

See how to transform conversational intelligence into conversation and conversion events here.

1. Types of Events That Generate Conversational Intelligence

Conversion Events: The conversion event is the stage in the conversation defined as the ad’s success goal, counted whenever a lead reaches this point in the flow. At this moment, the selected event will be sent to Meta, Google, and TikTok and used to optimize ad delivery. Additionally, conversions will be counted and displayed in ad performance reports, allowing for more detailed analysis of conversational marketing strategies.

2. How to Use the Conversion Event for Optimization on Meta, Google, and TikTok

To select the conversion event for Meta, Google, and TikTok ads, follow this procedure:

Go to the Event Manager menu and choose the channel.
Locate the Conversion Event section.

In the Event (category) field, search for and select the desired event. All events created in the conversation flow will be listed, and the name shown will be what was configured as "category" in the event record.
- Note: The conversion event will only be listed if there is at least one record made by the platform. That is, a lead must have converted at least once for the platform to create the event and enable its listing. You can perform a "test conversion" with your WhatsApp number just to enable the event, as the test will not be linked to the campaign. However, this will register an event in other platform modules like Analytics and Service Reports. Evaluate whether to apply this method.
In the Optimization Type field, select one of the listed options: lead or purchase. These are the objectives established by Meta for ad optimization, respecting what the brand expects as a result.
To confirm the selection, click the Save button.

3. How to Use the Conversation Event for Optimization on Meta, Google, and TikTok

Conversation events are any conversation stages relevant to analyzing your ad. Whenever a lead from an ad reaches any of the selected stages, Blip will send the signal to Meta, Google, and TikTok, allowing conversation data to be used for measurement in Meta Ads Manager.

Conversation events are not considered conversions and, as a best practice, should be stages that precede conversion, like funnel building.

To configure and select conversation events, follow these steps:

Access the Event Manager menu and choose the desired channel.
Locate the configuration available in the Conversation Event section.

In the Event (category) field, search for and select the desired event. The listed name will correspond to what was configured as "category" in the event record.
In the Channel Default Event field, select one of the predefined actions by Meta, Google, or TikTok that Blip recognizes as valid for campaigns. The goal is to map how your flow event (Event 'category') should be interpreted by Meta, associating it with one of these standard events.
If you want to add more events, click the New Event button and repeat filling out the fields. You can add up to 10 events.
To confirm your selections, click the Save button.

4. Signals Report

The signals report gathers all your conversation and conversion events that Blip is sending to the Meta, Google, and TikTok channels. With this report, you gain more visibility into which events are being shared with media channels and contributing to optimizing your conversions.

To extract the information, follow these steps:

Click Report.
A CSV file will be automatically generated, containing all signals sent in the last 90 days.

5. Signals Map

The Signals Map uses artificial intelligence to analyze your conversational flow and identify optimization opportunities based on your users’ real interactions. From this analysis, Blip recommends conversation and conversion events that can strengthen your media strategy and expand the performance potential of your ads.

The generated recommendations serve as support for configuring your conversational signals, helping your team quickly and strategically identify which events can generate the most value for the learning of advertising platform algorithms. With more relevant signals, your strategy reaches audiences with a higher propensity to interact and convert.

Important: All recommendations are personalized and generated based on the analysis of your conversational flow and observed behavior throughout your leads’ journey.

To view and export the suggestions generated by the Signals Map, follow this procedure:

Access the Event Manager page.
Click the floating button located at the bottom right corner of the screen.
View the card displayed showing the number of events identified from the analysis of your flow.
Click the download button to export the Signals Map in CSV format.

After downloading, you can use the recommendations as a reference to define and configure the most relevant conversational signals for your marketing and campaign optimization strategy.

FAQ (Supplementary Material)

How do I find my Google client ID?

For detailed instructions on how to locate your account identifier, refer to the specific Google customer support documentation: Find Your Google Ads Client ID

How do I transform conversational intelligence into events?

Mapping and creating category records must be done directly in Builder: Click Tracker - Conversion Event in Practice

How do I access the conversational flow?
Access the corresponding bot-building module (Builder) on Blip’s main dashboard: How to Create a Bot with Blip Builder

Need more help? Explore our content at the Blip Academy or Blip Community, watch tutorials on our YouTube channel, or get your questions answered in our support channel 😃