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Comparative Matrix

  • Updated

Index:

  1. How to access

  2. Understanding the Chart 

 

Explore the possibilities of data cross-referencing between groups and themes to enhance your analysis

Stilingue offers various charts that facilitate data cross-referencing within the research. One of them is the Comparative Matrix, where publications focusing on groups and themes are visualized.

Customized Services: need assistance in generating reports with data collection and analysis production? We can assist you! Our team of experts is ready to assist you. Contact your STILINGUE account manager to gain access to this and several other services.

 

How to access

To start, enter through the Listening sidebar:



 

The displayed chart can have its base altered by you. This means there is an option for analysis by group or by theme. By including one of the two, you can see the terms collected by the group, or if you prefer, publications (or another category) separated by each theme. 

 

Understanding the Chart 

 

1. Analysis & Recommendations 

In this space, you can make notes in the system if you have any insights about the filter or need to document an analysis.

2. Groups (or Themes)

The option you previously selected (item 4) is displayed.

3. Sample

Here are the values from the chart:

3.1: The chosen theme will be indicated on the chart

3.2: The group from which the publication was collected will also be identified

3.3: According to the choice of the quantity of themes (or groups) determined in item 5, the number limiting the quantity of visible categories on the chart appears

3.4 Number of publications collected within the group

3.5 Percentage of the sample in relation to the other publications in the survey

4. Groups and themes

Choose between Groups, Themes, or Unclassified on the chart

5. Top 10

If you want to view the top 10 groups registered in your survey, or the top 20, you can select this option. There is also the option to select all groups. 

6. Analysis criteria

Here are shown other analysis criteria. You can select from the following topics to change the chart reference:

  • Qty. Posts

  • Qty. Shares

  • Qty. Comments

  • Qty. Likes

  • Qty. Interactions

  • Qty. Potential Reach

  • Qty. AAA

7. Export Report

When clicking on the export button for the report generated from the data visualization, a screen will appear with the option to export as PNG, JPEG, PDF, SVG vector, as well as CSV. This option can also be accessed through item 10. The difference is that here you view the chart on another screen.

8. Reload card

If you want the chart information to be updated while generating the chart, you can reload the card.

9. Sample 

The Comparative Matrix chart is created based on a calculation considering a sample of survey data. This means that not all publications are analyzed, only a part. 

Within this area, it is possible to identify whether the quantity of publications appearing in the sample affects the data quality of the chart, divided into:

  • Good 

  • Average

  • Insufficient data

11. Show values

You have the option to select to display values on the chart, even without clicking on the icon. This number will correspond to the category entered in item 6.

12. Visualization 

The selected groups or themes will appear highlighted at the bottom of the chart. By clicking on any of the icons, it will turn gray and "disappear" from the chart. To bring it back, just click again on the same icon. 

 

For more information, visit the discussion on the subject at our community or videos on our channel. 😃

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